With more than 1 billion people using Instagram and above 2.5 billion active Facebook users, you can’t ignore the power of social media to boost your business. What started as a platform to chat, share, and have fun with friends has now become a common battling ground for big and small brands globally.
As a business owner, you can also make the most of your Facebook and Instagram presence to move the bottom line and earn more profits on the way. Like any other marketing strategy, it needs a proper plan, though. That’s where you need a social media agency to come up with excellent and result-driven ideas.
And here is how these two popular platforms can propel your brand:
1. Wide Coverage
Facebook and Instagram are widely used in every part of the world. Facebook came into earlier existence than Instagram and became instantly popular among the youth. Instagram gained popularity much later because earlier, it used to only allow you to post pictures.
In a survey conducted by Facebook, 57% of the users accepted that they use Instagram more than they did before, and 44% said that they would use it even more in the coming years.
Both the platforms are intensively used for business. Along with improvisations and features, people found them to be easy for the promotion of their business. Now, they have users from every part of the world, and the boundaries have narrowed down eventually.
2. Social Media Campaigns
Social media campaigns are widely used today by brands as an effective marketing tool. They are used to promote brand image and gain popularity. These campaigns mainly focus on driving user-generated content through various contests to make the campaign trend and circulate on social media platforms.
Through these, they target potential customers to gain more business. The coverage of these campaigns is so wide that they can promote your brand name and boost sales.
Social media influencers are well-known people who have a large number of followers. These can be celebrities, fashion icons, bloggers, sportspersons, fitness aficionados, etc. They are popular on social media platforms and can promote your product on their pages or accounts. A social media agency can help you connect with them.
To boost your sales, you should try to build connections with these influencers. You could send them goodies with your brand name or professionally connect with them to promote your brand image. These influencers can post statuses and stories about your products and educate their audience about their uses and benefits.
They can also suggest they buy your products and avail of discounts if customers use their (influencer’s) name as a code. Due to popularity, your brand will get a huge exposure among their followers and help your brand gain followers, thus boosting your sales.
4. Business Account
If you are looking for business on Facebook or Instagram, you need to have a different account than your personal one. Your business account is public, and anyone on social media can visit it.
On Facebook, pages are used for business. These pages contain pictures and information about the products or services of the business. On Instagram, a public account can be used as a business account. According to research, 60% of the social media users visited the brand website, and 43% made a purchase.
Make sure that the pictures of the products that you are posting on your business accounts are creative and of good quality. You can place a link of a relevant product below its picture that will take a user to the buying options. You can also add a link to your business website on the top of your page/account that will direct the visitors to your business website.
Also, make sure to provide the details of your business or the products in your business account for a better understanding of the visitors. You can post occasional offers or discounts on your business websites and referral codes to increase your sales.
5. Business Tools
There are various business tools on Facebook and Instagram that you can use. These tools prove to be useful. For example, filters, boomerang, repost, stories, etc., on Instagram and Facebook can be used to create better quality content and promotion. Facebook has also launched an app to manage your business accounts across Facebook, Instagram, and messenger.
A social media agency knows the best way around Facebook and Instagram for promoting your business, and you can rely on their expertise for your business.