Some brands treat a commercial like a marketing expense. Others treat it like a feature film budget. This list looks at the campaigns that pushed advertising spend to genuinely extreme levels — the world’s most expensive advertisement productions ever made, what drove the cost, and whether the spending actually paid off. Reported figures vary slightly … Read more
Anyone shopping for a piano today walks into a market that looks almost nothing like it did even fifteen years ago. The old assumption — new acoustic piano or nothing worth having — has quietly given way to a much wider range of options, and a lot of buyers still shop as though those older … Read more
Car ads have always had to do more work than most categories — they’re selling a five-figure decision, not an impulse buy, which is exactly why the category has produced some of advertising’s most technically ambitious and emotionally sharp car advertisements ever made. This guide walks through the best examples, how to build your own … Read more
Most people see thousands of marketing messages a week and can’t recall more than a handful by evening. That’s not a failure of attention — it’s what happens when an ad asks to be remembered for information alone. The ads that do stick share one trait: they gave the audience a story, not just a … Read more
Few product categories have produced as much genuinely great advertising as beer. From vintage beer ad posters and black-and-white print classics to Super Bowl-defining commercials, beer brands have consistently pushed creative boundaries because the product itself sells an experience — camaraderie, humor, celebration — rather than just a beverage. This roundup pulls together 60 of … Read more
Honasa Consumer’s beauty brand Mamaearth has stepped into a new advertising frontier, becoming, according to its own announcement, the first Indian company to run ads on ChatGPT. The move signals a broader shift in how Indian brands are approaching product discovery as conversational AI increasingly enters the customer research journey. Table of Contents [Show] What … Read more
Too Yumm, the snacking brand from Guiltfree Industries under the RP-Sanjiv Goenka Group, has built one of the most consistent celebrity-led marketing playbooks in India’s packaged food sector. Rather than sticking to a single face for its entire nine-year journey, the brand has strategically layered on different ambassadors — each aligned to a specific product … Read more
Pernod Ricard India’s Ballantine’s Soda has built one of its most talked-about advertising pushes yet around a simple, founder-rooted idea: stay true to yourself, and success follows. The “Stay True” campaign, unveiled in March 2025, moves away from the usual celebratory, party-centric mixer advertising and instead speaks directly to India’s (30–40)years old working professionals — … Read more
Jewellery brand GIVA has withdrawn its latest Raksha Bandhan campaign featuring actor and brand ambassador Kriti Sanon after the advertisement drew widespread criticism online over her outfit and a scene showing her tying a rakhi to her pet dog. The controversy, which unfolded rapidly over the course of a single day, has since drawn in … Read more
El Sol Power Solutions Pvt Ltd, the Kottayam-based solar energy company known as ELSOL, has announced Sanju Samson as its new brand ambassador. The partnership brings together one of Kerala’s most recognisable sporting names with a homegrown solar brand that has spent nearly a decade building its presence across residential, commercial, and industrial rooftop installations. … Read more