Honasa Consumer’s beauty brand Mamaearth has stepped into a new advertising frontier, becoming, according to its own announcement, the first Indian company to run ads on ChatGPT. The move signals a broader shift in how Indian brands are approaching product discovery as conversational AI increasingly enters the customer research journey. Table of Contents [Show] What … Read more
Too Yumm, the snacking brand from Guiltfree Industries under the RP-Sanjiv Goenka Group, has built one of the most consistent celebrity-led marketing playbooks in India’s packaged food sector. Rather than sticking to a single face for its entire nine-year journey, the brand has strategically layered on different ambassadors — each aligned to a specific product … Read more
Pernod Ricard India’s Ballantine’s Soda has built one of its most talked-about advertising pushes yet around a simple, founder-rooted idea: stay true to yourself, and success follows. The “Stay True” campaign, unveiled in March 2025, moves away from the usual celebratory, party-centric mixer advertising and instead speaks directly to India’s (30–40)years old working professionals — … Read more
Jewellery brand GIVA has withdrawn its latest Raksha Bandhan campaign featuring actor and brand ambassador Kriti Sanon after the advertisement drew widespread criticism online over her outfit and a scene showing her tying a rakhi to her pet dog. The controversy, which unfolded rapidly over the course of a single day, has since drawn in … Read more
El Sol Power Solutions Pvt Ltd, the Kottayam-based solar energy company known as ELSOL, has announced Sanju Samson as its new brand ambassador. The partnership brings together one of Kerala’s most recognisable sporting names with a homegrown solar brand that has spent nearly a decade building its presence across residential, commercial, and industrial rooftop installations. … Read more
Print ads have a way of stopping you mid-page-flip in a way a skippable video never can. Long before “going viral” meant a video, the best print ads and magazine ads were already being clipped out, pinned to fridges, and passed around offices. This roundup pulls together some of the most celebrated print advertisements and … Read more
Great advertising doesn’t just sell a product — it becomes part of culture. Table of Contents [Show] What Makes the Best Ad Campaigns of All TimeFamous Ads1. Nike — “Just Do It” (1988–Present)2. Apple — “1984”3. De Beers — “A Diamond Is Forever”4. Dove — “Real Beauty” (2004–Present)5. Coca-Cola — “Share a Coke” (2011–Present)6. McDonald’s … Read more
Find out which TCL 55-inch smart TV is right for your home by comparing prices, display technologies, and features. Bring home your preferred model on Easy EMIs with Bajaj Finance. Table of Contents [Show] What do 4K LED, QLED, and QD Mini LED mean on a TCL TV?Top TCL 55-inch TVs to explore in August … Read more
Effective financial management begins with having the right tools to save, manage, and access money. While investment products and digital payment solutions have expanded significantly in recent years, the savings account continues to play a central role in personal finance. It serves as a secure place to hold funds, support everyday banking transactions, and help … Read more
Healthy Master, a leading Indian health food and snacking brand, has officially appointed Milind Soman as its Brand Ambassador. This move strengthens the brand’s commitment to promoting clean eating, fitness, and mindful living across India. Table of Contents [Show] Why Healthy Master Chose Milind SomanWhat This Partnership Means for ConsumersMilind Soman on Associating with Healthy … Read more