If you want to reach a targeted audience fast, social media advertising is a must for you. To move from the organic social strategy to the social media strategy is hard for you. Its reason is that most businessmen rely on search engines to drive traffic to their business websites. Due to the importance of social media sites, they should also consider social media advertising. Nowadays, lots of social media sites are available. Social media advertising doesn’t mean to use all of these social media sites. Before running ads on social media sites, you should consider the most popular social media sites which have a targeted audience. Here, we will discuss some essential advertising techniques on social media.
a). Facebook Ads:
Facebook is the most popular social media website in the world. Therefore, Facebook ads are the most popular ads. With the help of Facebook ads, you can build brand awareness. You can increase the engagement rate of your website. You can send traffic to your website. You can increase the conversion rate of your website. On Facebook, you can run various types of ads. First, you can add photo ads. These photo ads include 125 characters of text plus the link to your targeted web page. You can also run Facebook ads in the form of videos. The limit of these videos may be from a few seconds to 240 minutes. You can also run stories of ads. In these kinds of ads, photos are shown on the full screen for six seconds. You can also run carousel ads on Facebook. In these carousel ads, you can add ten images or videos along with their separate links. You can also run slideshow ads. In these slideshow ads, you will have to create videos with the help of static images.
b). Instagram Ads:
Instagram is also a product of Facebook. Therefore, Instagram ads are also just similar to Facebook ads. Anyhow, Instagram is a separate social media platform. With the help of the Instagram ads, you can also create awareness of your brand, you can increase the conversion rate of your website and you can also drive traffic to your website. On Instagram, you can also run various types of ads. First, you can run ads in the form of photos and videos. As we know that Instagram is a photo and video sharing platform. These photos and video ads will be similar to regular posts on Instagram. Instagram also allows users to run carousel ads. In the carousel ads, the viewers will scroll through different images. On Instagram, you can also run collection ads. It means that you can run different shots of the products in the form of images or videos. Instagram stories ads are also very famous among marketers. In the form of Instagram Stories ads, you can add images or videos up to the length of 120 seconds. The cost of the Instagram ads is 20% lower than the Facebook ads.
c). Twitter Ads:
Twitter is also a popular social media website. We can run Twitter ads for five different purposes. You can increase clicks on your website with the help of Twitter ads. For this reason, you can promote your Tweets with website cards. Your Tweets will be shown to the interested people and they will try to take the required action. By running Twitter ads, you can also increase Tweet engagement. For this reason, you can start a conversation on Twitter. After creating your business account on Twitter, you can also use Twitter ads to increase the followers of your business account. After running this ad campaign, you will have to pay after gaining each follower. You can also increase the awareness of your brand including dissertation writing services with the help of Twitter ads. For this reason, you will have to pay Twitter based on the CPM. You can also promote your apps with the help of App installs on Twitter. You can also run Twitter ad campaigns on Twitter. For this reason, you will have to choose a business objective which has some business aims.
d). Snapchat Ads:
Snapchat is also an essential social media platform to promote your business. You can use Snapchat ads for three different categories. First, you can increase awareness of your brand. For this reason, you can increase the reach of your business website to a wide range of audiences. Snapchat ads are also the best solution to increase the consideration of your business website. For this reason, you can drive traffic to your business website. With the help of Snapchat ads, you can also increase the conversion rate of your business website. Snapchat also allows users to run different kinds of ads. First, you can run Snap ads. These Snap ads consist of photos or videos of up to 10 seconds limit. You can also run story ads. In the story ads, you can add three to 20 snaps. You can also run collection ads. In these collection ads, you can add different products along with their thumbnails.
e). LinkedIn Ads:
With the help of LinkedIn ads, you can avail of three different objectives for your digital marketing strategy. The first objective is to increase awareness of your brand. The second objective is to increase the engagement rate of your business website. The third objective is to collect more leads and to drive more website collections. On LinkedIn, you can also run different kinds of ads. First, you can run sponsored content. When you run ads on LinkedIn in the form of sponsored content, this sponsored content appears in the news feed. You can view this sponsored content in the news feed both on mobile devices and desktop devices. The main aim of these kinds of ads is to showcase the expertise of your brand. The second type of LinkedIn ads is known as sponsored InMail. These kinds of ads are just similar to email marketing. With the help of these ads, your messages will directly go into the inboxes of LinkedIn users. The third type is known as text ads. These text ads are small ad units that appear at the top and right side of the news feed on LinkedIn.