If you’re like most people, you probably think of SEO (search engine optimisation) as a necessary evil. Something that you have to do but don’t really enjoy or see the results from.
But what happens when you stop doing SEO? The answer is: not much good. “In fact, if you’re not careful, stopping your SEO efforts can actually do more harm than good”, suggests Gold Coast SEO specialists.
Here’s a look at what could happen if you suddenly stopped doing any SEO for your website:
Number 1: Your traffic would drop significantly
If you’ve been doing SEO for a while, then you know that it takes a lot of work to get those valuable organic traffic visitors. It’s not something that happens overnight. It takes time, effort, and consistency to see results.
But once you stop SEO, all that progress you’ve made comes to a screeching halt. Your website’s rankings will start to drop in the search engine results pages (SERPs), which means less traffic for you.
And it’s not just a small drop in traffic. We’re talking about a significant decrease in the number of people visiting your website. In fact, according to one study, stopping SEO can result in a 95% drop in organic traffic.
Number 2: Your rankings would take a nosedive
If your traffic takes a hit when you stop SEO, then it stands to reason that your rankings would as well. And that’s exactly what happens.
When you stop doing SEO, your website starts to lose its position in the SERPs. That’s because Google and other search engines are constantly making changes to their algorithms. And if you’re not keeping up with those changes, then your website will start to fall behind.
What’s more, your competition is still doing SEO, which means they’re gaining ground on you. So, not only do your rankings drop when you stop SEO, but they continue to drop as time goes on. Click here to find latest articles.
Number 3: You’d lose potential customers and sales
A drop in traffic and rankings means a loss of potential customers and sales. If people can’t find your website, then they can’t buy from you. It’s that simple.
And it’s not just the loss of potential customers that hurts your bottom line. If you have a drop in rankings, then you also have a drop in click-through rate (CTR). That’s the number of people who see your listing in the SERPs and click on it.
A lower CTR means less traffic to your website, which translates into fewer sales and revenue. In fact, even a small decrease in CTR can have a big impact on your bottom line. One study found that a 1% decrease in CTR can result in a $2.5 million loss in revenue.
Number 4:You might have to start from scratch
If you stop SEO cold turkey, then you might as well start from scratch. That’s because it can take months or even years to recover from a complete loss of rankings and traffic.
And during that time, your competition is still out there, getting ahead of you. So, when you finally decide to start doing SEO again, you’ll have a lot of ground to make up.
Not only that, but you also have to contend with the fact that Google and other search engines may have penalised your website for not following their guidelines. If that’s the case, then you’ll have an even harder time trying to recover your lost rankings and traffic.
Number 5: Your business would suffer
A loss of rankings, traffic, and potential customers would obviously have a negative impact on your business. In fact, it could even put you out of business.
Websites that rely heavily on organic traffic are especially at risk. If they suddenly lose their ranking and traffic, then they might not be able to survive.
So, if you’re thinking about stopping your SEO efforts, think again. It’s not worth the risk to your business.
No matter what kind of business you have, SEO is important. That’s because SEO can help you get more traffic, which can lead to more customers and sales.
And even if you’re not a business, SEO can still be beneficial to you. For example, if you have a personal blog, then SEO can help you get more readers.
SEO is also important for getting your website noticed by search engines like Google. If your website isn’t optimised for the search engines, then it’s unlikely that people will find it.
As you can see, SEO is important for any business – big or small. If you want people to be able to find your website and do business with you, then you need to make sure you’re doing everything you can to optimise your site for search engines.
Don’t make the mistake of thinking you can just write any old thing and people will find it. Or that you can stuff your pages with keywords and that’s all you need to do.
SEO has come a long way in recent years and it’s only going to become more important as time goes on. So, if you want your business to succeed, you need to make sure you’re doing everything you can to optimise your site and your content for search engines. Otherwise, you’re likely to get left behind by your competition.