digital marketing

Globally, students and marketing graduates are understanding the importance of marketing via digital mediums. This kind of awareness and the pandemic has led to businesses turning toward digital marketing. Hence, with such a rising demand for digital marketing services, making a career in digital marketing is the hottest choice for students today. 

Read this blog to understand why you should pursue a career in digital marketing, training in digital marketing, and much more.

Why should you pursue digital marketing?

The scope in digital marketing is immense for students, freshers, marketing graduates, and even marketing veterans because there are no specific eligibility criteria for the same. Apart from this, there are various other reasons why a career in digital marketing is perfect for you-

  • Ever-evolving Field– Two decades ago, all you could do is write blogs for content marketing but today you can create infographics, videos, social media posts, podcasts, and much more. So if you are a person who gets demotivated by monotonous work, then digital marketing is definitely a career for you. 
  • Critical Thinking–  A career in digital marketing also taps into your creative side of the brain. Developing new strategies, chalking out a plan, and execution- all three keep you on your toes all the time. 
  • Leadership– Digital marketing campaigns are often planned and executed in teams and this is where you get to showcase and even polish your leadership skills. Young digital marketers tap into this opportunity and reach managerial positions quite early in their careers. 
  • Demand– As mentioned above, businesses are recognizing digital marketing as their best chance at marketing at the lowest budgets. Hence, the demand for digital marketers is rising rapidly. If you are to choose a career in digital marketing and are certified, your chances of getting a job are higher than the rest.
  • Futuristic– Newer digital marketing trends such as AR, VR, metaverses, and NFTs have just been introduced. We can say that career in digital marketing is long-lasting and futuristic where you will learn something new every day. 
  • Specialisation– Once you start your career in digital marketing, you will understand what is the niche that you enjoy working the most in. Once you specialize in your niche, you will find better job opportunities.
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A combination of all these reasons makes a career in digital marketing an attractive choice for students- both freshers and graduates. 

Guide On Digital Marketing Training

The demand for digital marketers is immense in the industry but only those who are trained and know the basic concepts well enough are given the opportunity. For someone who has just chosen a career in digital marketing and doesn’t know where to start, you should look for advanced online digital marketing courses.

The average duration of a digital marketing course is 3-4 months and should include the following modules:

  • Search Engine Optimization
  • Social Media Marketing
  • Email Marketing 
  • Search Engine Marketing 
  • Ecommerce Optimization
  • Campaign Planning
  • Content Marketing 
  • Copywriting
  • Online Reputation Management
  • Influencer Marketing
  • Web Analytics

While looking for courses for your digital marketing training, you must check whether a particular course offers:

  • Training in Top Digital Marketing Tools– Apart from theoretical knowledge about digital marketing concepts you must know how to operate the tools that help you effectively conduct all of the concepts. 
  • Expert Trainers– With industry experts, you will learn about their past experiences and also how the industry works. So you must check out the trainer’s profile before you apply for the course.
  • 100% Placement Assistance– A lot of online digital marketing courses have strong corporate networks with digital marketing agencies and other brands so you should opt for the course that offers placement service. 

If you already know the basics of digital marketing, you can always look for PG Courses in Digital Marketing to enhance your career in digital marketing

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And suppose you are a marketing professional looking to get advanced training in specific digital marketing niches such as SEO, Social Media Marketing, Google Ads, WordPress, etc. In that case, you can enroll in short-term certificate courses. 

Job Opportunities in Digital Marketing in 2022

Provided you are certified by a reputed digital marketing institute, there are immense job opportunities in the digital marketing industry. But along with technical knowledge, you must also possess the correct set of soft skills. 

Before applying for digital marketing jobs, you must have the following soft skills- 

  • Communication Skills
  • Leadership Skills
  • Working in Teams
  • Multitasking
  • Critical Thinking
  • Presentation Skills

A fresher in digital marketing can earn $67,000 per year on average and even more if you stand out from the crowd. Once you specialize in a niche and with experience, salary hikes are expected. 


In an evolving industry, digital marketing promises a career with consistent growth and numerous opportunities. Start getting trained in digital marketing today if you want to be a part of the trendiest industry and see yourself leading digital campaigns of top brands. Hope you enjoyed reading this blog!

Author’s Bio

Karan Shah

Founder and CEO at IIDE

Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.

He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.