How to Manage a Google Ads Campaign

Brand awareness in the modern day isn’t something for the faint of heart. Marketing departments are tasked with the incredibly challenging goal of connecting with an audience in a world saturated with information. The modern-day consumer has more access to information than ever before. Technology has helped to expand the possibility of what a business can do and how it can interact with the world thanks to the internet. At the same time, it’s also a barrier as more businesses fight for visibility to potential customers.

Google Ads are something that most people are familiar with as they are ads that populate Google search results pages. This familiar marketing tool can help businesses escape the problem of Google search results that span millions of hits per query. While utilizing things like organic SEO can help give your business a better Google ranking – the advantage of Google Ads is that they instantly populate the screen in a noticeable way. 

This has unique advantages and disadvantages. For some consumers, seeing a product or service they want that is visibly set apart from the millions of search results works and this is where Google Ads excels. 

Strategies For Managing Google Ads Campaigns

A Google Ads campaign can have a great ROI for any business that uses it, but like all marketing strategies, a lot rides on the management and implementation of the campaign. Google is one of the most powerful tech companies in the world and is the most popular search engine on the internet. Marketing teams spend their time wisely when it comes to using this platform to spread brand awareness and get out in front of potential customers.

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Google Ads is a powerful tool for helping companies do this, but as you may imagine, it is a little more complicated than simply launching ads that populate in accordance with relevant searches. The success of a Google Ads campaign is heavily contingent on its management which requires a certain amount of constant evaluation and maintenance. 

When it comes to using Google Ads to push your company forward, there are two general options available – handle it in-house, or outsource the brunt of this job to a Google Ads Agency. Both methods hold a lot of potential and unique advantages and disadvantages. The biggest difference between these two is the number of personal resources and capacity it takes out of a company to run a successful Google Ads campaign.

The goal of a successful marketing campaign is that it should more than pay for itself. A high ROI for any marketing campaign will make the level of an investment well worthwhile. When it comes to self-managing a Google Ads campaign, if a company has the capacity, manpower, and skill to achieve the desired results, then self-managing the campaign might be in its best interest. 

If, on the other hand, a company may struggle with having the proper resource and capacity using a Google Ads Agency should be considered. This might be the best way to actually get a substantial ROI and a campaign that will pay for itself and be profitable. 

First Things First

The first option that you have when it comes to choosing how to use Google Ads is what kind of campaign to execute. Just like any marketing campaign, setting your goals early on is the most important first step you can take. Google Ads offers the tools to drive three key results for businesses:

  • Increased Website Traffic
  • Increased Phone Calls
  • Increased Physical Store Visits
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Each of these goals will uniquely impact how you run and manage your Google Ads campaign. 

What Are the Benefits of Outsourcing?

For smaller companies that may not have the luxury of having dedicated marketing departments, the concept of not outsourcing a marketing campaign can have a financial appeal. However, a campaign that is managed well is one that will more than pay for itself. If you run a company that may not have the capacity to successfully manage your campaign, then working with a dedicated Google Ads agency can be a huge advantage.

Not only do Google Ads agencies understand the ins and outs of Google Ads, but they are able to work closely with your company to set and achieve goals. This means they can do the heavy lifting of data mining the right keywords to use for your Google Ads campaigns so that your company is presented to potential customers. 


The advantage of not taking time away from your company so that you can keep operating at your level of expertise is what Google Ads agencies bring to the table. With trained professionals who know how to help you strategize and execute marketing campaigns successfully, you can rest easy knowing your resources aren’t wasted. 

Whether you are trying to drive up the number of store visits, or website traffic, consider outsourcing the management of your Google Ads campaign. Working with trained professionals can leverage your company for success in powerful ways!