Search engine optimization(SEO) has grown a lot over the years and the amount of information that you will find is enormous. Business owners who are looking to get started may get confused with the different kinds of tools available, the changing trends, etc. For them, SEO may seem tough enough to seek help from professionals.
But if you are not planning to an SEO consultant and want to try it on your own, then you are at the right place! Here, we’ve discussed aspects that the beginners must focus on and how they can make the most out of their knowledge and the little experience they have.
As a beginner, you might not know much about SEO at an advanced level but a basic understanding is necessary like how Google works, what happens when people search for information, what are the results of different keywords and a lot more. Once you are familiar with all the basic stuff, it is time to get started with a planned approach that exactly meets your business requirements.
So here are the 03 things that every SEO beginner should try to boost their website and improve the ROI.
#1. On-site SEO:– Your way to better website visibility
Most of the people just concentrate on link building and forget about the on-site SEO which is a wrong approach. On-site is more important because if your website is not optimized correctly it will not rank higher in the search engines and will not be able to attract the visitors. Thus your efforts at link-building can go in vain. So the first step towards SEO should be the on-site SEO which includes several essential elements.
a). Title tag:
As the name indicates, it is the title of your web page and must be optimized correctly. Make sure the title has the keywords inserted in it and must be about 70 characters in length. You can use your brand name or the business name as well in the title. Whatever it is, make sure it’s catchy and attention-grabbing.
b). Image Name and Alt tags:
The next is to optimize the images too. This can be best accomplished by choosing unique and appealing names for the images along with the alt tags. If you use alt tags, your image will come into search faster and will increase the rank of your website.
c). Meta tags and description:
Even Meta tags are an important part of on-site SEO. The meta description is a summary of your website visible in the search results. So make sure it is to the point, interesting and complete in its way.
d). Header tags:
Different kinds of header tags are used including H1, H2, and H3. It not only makes the content look well-organized but even the search engines find it worth doing in terms of the SEO. So use different tags to make your website look organized and attractive.
#2. Off-site SEO – Your way to link building
Once your website is optimized, you need to build links to direct people to your website. This can be done through the various link building strategies which need to be implemented well. Now many techniques can be followed but you need to select a few of them to get traffic directed to your website. Quantity is not an important concern here but the quality is. Make sure your links are natural and quality is preserved or else Google can penalize you if unethical practices are followed for the same. That is why it is advisable to use white-hat SEO. Some of the excellent link building strategies that you can adopt for your website are:-
a). Guest blogging:
It is one of the most effective ways to build links towards your website. In guest blogging, you submit articles to different relevant websites and they publish it. Thus you can backlinks and get lots of traffic from popular websites.
b). Directory submission:
This is yet another way to create links which direct the people towards your website. Local directory listing is worth the effort and helpful too.
c). Link exchange:
It is also a good approach in this concern but makes sure you connect with reputed vendors only so that it boosts the credibility of your website.
d). You can also go for creating search profiles that help the people to find you. In this way, it becomes easy to get in touch with you and find what the people are looking for.
For link-building, content can play a very big role. It is because you can use the content to redirect to your site and submit them on popular portals where several visitors come daily. Thus, with the quality content, you will be able to keep the people engrossed and make them visit your website at least once. Now your content can be in many forms like videos, blogs, podcasts, how-to guides, and press releases.
#3. Use of Google Analytics
Anyone who is involved in SEO must use Google Analytics on their website as it is one of the finest tools or services that can give you complete data about the visitors coming to your website. Setting up analytics is quite easy. You just have to get the code and embed it on your website. After 24 hours, you will get starting the data which proves helpful in understanding from where the major traffic is coming to your website, the bounce rate of your website, which pages the visitors stay on, etc. So based on all this information you can see what modifications can be made to generate more traffic.
With Google Analytics you get the correct data in the form of numbers and graphs too. Thus it becomes easy to get an insight into your website as to how it is doing on the search engines and what more can be done to make it more effective. Monitoring the traffic becomes easy with this tool as you get to know which keywords are being used more to reach your website. Accordingly, you can see what should be done to achieve the goals or which new approaches can be integrated.
In all, you can say that Google Analytics is something that the beginners should get started with as it is not tough and will be able to get used to the tool soon.
Thus these are three things which the beginners should not miss as it can have a huge impact on the visibility and credibility of your website. The best part is that you can do them on your own even without the help of any SEO expert or professional. The only thing that you require is the basic information and it is enough to optimize your website.
So, do not waste your time looking for professionals. Become an SEO expert in your business all by yourself!