The 2020 national residential sales volume reached 5.6 million units. During that time digital marketing played a critical role in exposing homes for sale. Agents managed to sell 100,000 more homes during the COVID pandemic than in 2019.
Real estate website design featuring informative content aided in much of those sales. The importance of digital marketing became clear, especially in recent years.
Advanced technology has allowed real estate tools to become more robust over time. And enhanced functionality like IDX gives agents more ways to accommodate homebuyers. Agents using IDX offer buyers a collection of comprehensive real estate listings.
Let’s take a look at the benefits of integrating IDX into your real estate website design.
What Is IDX?
The Internet Data Exchange (IDX) is a policy governing the use of MLS listings by its members. Real estate website design with IDX provides greater functionality.
What’s most important is IDX makes it possible to display all MLS listings on your website. Some real estate professionals refer to IDX as Broker Reciprocity. That’s because it allows advertising of other agent’s properties without special permission.
How Does IDX Work?
Your real estate website connects to the MLS through IDX. That’s how you’re able to capture MLS listings directly on your agent website. And properties get updated within a few hours to provide the most accurate data.
It shouldn’t surprise you to know 92% of home buyers use the internet at some point during their home search. And 43% check for properties online before anywhere else.
If you don’t showcase IDX you’re losing leads you never knew about.
What Are the Benefits of IDX?
When someone visits a real estate platform they’re most likely in search of a house. And they want to be able to view recent listings. Integrating IDX into your real estate website design makes you more competitive.
The advantages of IDX include:
1. Leads Generation
Visitors to your real estate website become your leads. They can connect with you through your site by submitting contact information. If you had to refer them to another site you’d likely lose that lead.
2. New Listing Notifications
You need to be able to present leads with houses matching their search preferences. Having IDX integrated allows you to consistently receive updates of new listings. And you can send automated emails of new listings to prospective clients.
3. MLS on the G-O
Nowadays if your website isn’t mobile-friendly you’re losing business. The compatibility of IDX makes it work on all devices. So now your customers can search for their next home from anywhere.
4. Interactive Maps
Buyers can concentrate efforts on their favorite areas using an interactive map. IDX offers this feature to better meet your customers’ needs. Real estate is all about Location! Location! Location!
5. Custom Searches
Leads engaged with your website can set up customized home searches. Doing so presents them with real estate listings matching their search criteria. And their new listing notifications remain comparable to their search parameters.
6. Real Estate Website Design With IDX
Having access to the latest tools in real estate benefits you and your customers. You must integrate IDX into your real estate website design to remain competitive. Timing proves critical in the real estate market.
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