Instagram has been recently evolving and growing into a better and more advanced platform. It’s getting crowded with brands constantly competing against each other to hit the larger target audience.
As a result, brands are implementing advanced tactics to stay ahead in the competition. If you too are on Instagram for a purpose and want to reach out to the world, you must know how to use the tactics the right way.
In this guide, we have enlisted five practical tips that will help you to promote your Instagram account and reach out to your target audience quickly.
1. Optimize your profile
The first thing one ought to do is optimize the Instagram profile. Think of the tools Instagram gives at your disposal. What do you get? One hundred fifty characters, a few options to use, and one link to post. Use these in the best way to reflect your brand and personality. Use these to make sure to create a good impression in the minds of your followers.
A catchy, insightful Instagram bio is a must. If you are promoting your Instagram business account, mention what type of business you run, reflect your brand’s vision, contact information, and a link to your brand’s website. You can update the link from time to time and keep your followers informed.
If you are interested in promoting your Instagram account, mainly because you run a business and want to expand its customer base, you must change it to a business account. By doing so, you can use a few functional clickable buttons, like a book now, view shop, contact, etc. Only business accounts can use these features as per their need.
2. Choose an aesthetic that reflects your personality
Instagram is all about how attractive your feed looks. When an unknown person visits your profile, he/ she judges you by looking at your profile. A well-maintained, aesthetically pleasing profile will undoubtedly create a good impression and might urge the viewer to follow you for additional content.
While following an aesthetic, choose something that shows your true self. Be original. Go through some of the Instagram accounts of popular brands. See how they maintain their profile and take inspiration.
3. Post regularly
If you are willing to get more views on Instagram, the only way to get that is by being consistent. When you follow a regular posting schedule, reaching your target audience becomes easier. Instagram strives to show the most liked and preferred content to its users. So, if you post consistently, people who usually like your posts or view your stories are likely to receive your posts again. This will automatically fetch you more views and likes.
The more your followers interact with your content, the more likely they will see your posts in their timeline. This is how Instagram works.
However, if you are wondering when you should post on Instagram? Know that there is no such specific time to post on Instagram. However, there are indeed ideal timings to post on Instagram when the traffic is usually high. Follow the timings and post accordingly.
4. Use hashtags to attract new followers
Hashtags have become a trendy way to increase engagement rates. Hashtags are helpful in several ways. Firstly, it helps people to discover new accounts and content to follow. The latest reports suggest that posts with more than 11 hashtags are likely to receive more engagement rate.
So, the next time you post, don’t forget to use relevant hashtags and increase conversion rates.
5. Engage with your community
While promoting your account on Instagram, don’t forget that Instagram is a social media account meant for people to socialize. Therefore, interacting with your followers is an essential step towards increasing your engagement rate.
If any of your followers have shared your post, take time to thank them. Respond to their actions and make them feel important. Establishing a healthy relationship between your followers is a critical step in retaining your followers in the long run.
Building a brand image on Instagram takes time. You have to be determined and dedicated. Most importantly, being popular on Instagram involves a lot of experimentation. You have to cater to your followers’ expectations. You have to constantly think of new ways and ideas to attract new audiences. Follow the tips mentioned above and improvise with time.