Customers in the e-commerce industry are familiar with the use of cutting-edge technology to drive traffic and engage with them. From social networking to payment APIs such as Payeezy, technology and e-commerce have always gone hand in hand. Recently, big brands such as Amazon and Ocados have made headlines by using Artificial Intelligence in their online marketing strategies, and the trend is beginning to spread across other e-commerce corporations and startups.
Artificial intelligence (AI) is the next stage of marketing technology, and it has the potential to be incorporated into every stage of the marketing funnel. From assisting with brand awareness through to sealing the deal and producing return consumers, everything is covered. Here are some of the amazing ways AI is changing the eCommerce industry.
Table of Contents
1. Creating a Sense of Curiosity
Artificial Intelligence programs may do more than just collect data about your clients with the help of artificial intelligence and machine learning. They can utilize algorithms to learn about the types of material that your clients are interested in seeing on your website. To anticipate the ideal type of content for your social media sites, AI can look at the rate of brand interaction with your own customers on social media as well as the rate of brand engagement with your competitors on social media.
For example, the finest color schemes in images, keywords, and even the greatest hashtags can all be discussed in detail. In addition, artificial intelligence collects data in real-time. Thus, if your following grows and evolves or new patterns begin to appear, artificial intelligence will adapt to your expanding firm, continually improving its effectiveness in driving customers to your website.
2. Getting Yourself Noticed
Create the most beautiful social-media material you possibly can, but if no one sees it, it won’t do anything for you or your brand. Additionally, artificial intelligence can assist you in creating the most brand-engaging content while also advising you on the most successful times to post and which platforms to use. I’m not referring to a general statement such as “your followers enjoy Instagram postings at 2 p.m.”
Your followers’ preferences for what to see on whatever platform at what time of day can be determined, and the system can update this information in real-time. Do you find yourself lacking the time to develop the content you’ve been tasked with creating? No issue, artificial intelligence solutions such as Cortex can even connect to photo databases such as Getty Images or other digital asset management and provide you with recommendations for photos. All that needs to be done is for you to give the green light.
3. Higher positions in Google search results
The number of times you appear in Google search results is determined by a few things. Brand engagement on sites such as social media, news websites, and website traffic are all important metrics to track. As discussed in parts 1 and 2, artificial intelligence can be extremely beneficial to social media sites, search engine optimization (SEO), and traffic, but it doesn’t end there.
The authority you have on a particular topic is another element in how high you are ranked. Essentially, this idea refers to how thoroughly you cover a subject or portion of your field of expertise. When it comes to e-commerce, topical authority is important, especially if the e-commerce site is linked to a blog or other source of information. When it comes to your industry, artificial intelligence can tell you what topics you need to cover to compete, and it can also compare you to competitors.
4. Increased efficiency in e-commerce sales
Once traffic to e-commerce websites has increased, artificial intelligence (AI) can assist in closing the deal. Electronic commerce providers can improve the purchasing experience for their customers by incorporating Artificial Intelligence into their systems. This has the potential to convert virtual window shoppers into paying customers.
It is possible to ask questions and obtain help from in-store workers, which is something that e-commerce companies have lacked in the past. This is one of the many advantages of in-store purchasing over online shopping. All of this is changing because of artificial intelligence. As a result of recent advancements in natural language processing, machines are now capable of comprehending human speech. This resulted in the growth of AI conversational commerce, in which artificial intelligence can operate as virtual assistants through the use of an online chatbot that is hosted on e-commerce websites.
5. Improved Level of Customer Service
Text analytics can also be used to resolve quick and simple customer service issues, as seen in the video below. By allowing artificial intelligence (AI) to answer simple queries, human customer service professionals can devote their time and energy to matters that demand a more personal touch. Improved client interactions lead to an improved consumer experience, which is beneficial to the e-commerce business.
6. Product Recommendations
In addition, Artificial Intelligence can increase the upselling and cross-selling skills of e-commerce enterprises, which is another area that would be handled by a sales clerk if you were buying in a physical store.
Product recommendations made by AI can be used to upsell and cross-sell products. Deep learning enables machines to detect patterns in consumer behavior that even the most experienced salesperson could overlook, and to offer things according to those patterns. This implies that it may place the items that it anticipates will be of most interest to consumers in the forefront of their screens.
Artificial intelligence can also be used to examine the purchasing behavior of repeat clients. Machines can forecast which things a client will repurchase and forecast how frequently they will do so based on the machine learning and predictive analytics techniques that are effective on social media. Companies can utilize this information to provide customers with more personalized experiences that are tailored to their habits and tastes.
When used in conjunction with enhanced suggestions, e-commerce companies may now send out individualized product recommendation reminders, effectively increasing the number of clients who become repeat customers.
7. Anticipating the Customer Journey
Another outstanding feature of artificial intelligence is its capacity to recognize and predict patterns. Customers’ data can be analyzed using algorithms, which can provide organizations with a more accurate picture of the customer journey and the paths taken to reach your content. Through data valuation reports, companies will gain a better knowledge of which platforms will further expand the reach of their product to the desired audience as a result of this research. Additionally, Artificial Intelligence can discover the most effective times for posting new material by identifying when the greatest influx of buyers is most likely to be interested in viewing your goods.
8: Removing Counterfeit Products from the Workplace
The internet has provided businesses with new opportunities to promote their products more quickly and with a wider audience. The downside is that it provides a chance for scammers to set up fictitious profiles and sell fictitious things through e-commerce platforms. Companies such as Amazon are addressing this issue by applying artificial intelligence to distinguish between fraudulent reviews and legitimate products to safeguard their customers.
It takes time for artificial intelligence to validate consumer purchases and promote ones that have been rated as useful by other users to ensure that a terrible product does not receive incorrect attention. Customer data can also be gathered from a variety of other online markets to assess whether or not the goods sold can be validated, hence making the buying experience safer for them.
9. Enhanced customer retention
Providing targeted marketing and advertising messages that are customized for their clients will help them retain more of their business. According to the findings of McKinsey’s omnichannel personalization research, omnichannel personalization tactics have the potential to increase revenue and customer retention by 10-15 percent.
“A fundamental element of personalization is the development of superior data and insights about clients, an asset that also provides additional value across the value chain,” according to the paper. According to our findings, the return on investment for personalization will shortly outstrip that of traditional mass marketing.”
10. Seamless automation of all processes.
The purpose of automation is to complete a task with the least amount of human interaction as is reasonably practicable. To do so, anything from scheduling emails in a CRM or marketing platform to using Zapier to automate chores to leveraging advanced technologies to aid in the hiring process can be considered. While discussing future eCommerce trends, robotics and machine learning are two of the most frequently mentioned topics right now, and for good reason.
Artificial intelligence can play a significant role in assisting you in automating the tedious chores that keep your online store running smoothly. Product recommendations, customer loyalty discounts, low-level help, and other tasks can be automated with artificial intelligence.
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E-commerce companies can benefit greatly from artificial intelligence in terms of improving their customers’ purchasing experiences. In addition, it is highly customizable and can be applied to all or certain sections of the marketing funnel that have the greatest impact on conversions and income. One last advantage of artificial intelligence in the e-commerce industry is that all of this can be accomplished in a fraction of the time it would take a human. Keeping up with the latest trends is critical in any industry, but it is especially important in e-commerce.
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