The advent of the Internet has made digital space a major marketing arena. Online marketing has undergone massive changes and developments. The revolution has perplexed marketers on what to consider online marketing or offline marketing. Which is effective in this busy and cutthroat marketing environment?
What is offline marketing?
Offline marketing methods have been tested for decades. The majority of businesses are still comfortable because they have generated significant revenue. In offline marketing, the techniques used are –
- Event marketing
- Direct mail
What’s online marketing?
Any kind of ad that makes use of the internet for advertising campaigns is called online marketing. It takes into account several different mediums ranging from website designing & development to search engine marketing & social media marketing. Online marketing techniques are –
- Paid search
- Organic search
- Content marketing
- Social media marketing
- Email marketing
- Guest posting
Many marketers keep both these advertising forms separate but combining these can help to achieve astounding results. Catnapweb is a reliable agency for search engine marketing in Australia.
How combining Offline and Online marketing forms can help?
Gain a competitive edge
When you blend offline & online marketing campaigns, you can expand your market reach. When your competitor is focused on digital space you can manipulate both landscapes and increase brand visibility.
Traditional approaches can reach audiences, which internet cannot like elderly and young groups. However, make sure that your offline promotional campaigns and websites reflect the same feel and look. Your online EDMs and newsletter must have the same design as marketing pamphlets or brochures.
Empower your marketing activities to work in synch
Blending offline & online marketing forms allows you to expand your business reach and turn out to be rewarding to your promotional efforts. Include business logo, email address, and website link on marketing collateral.
Use the print ad to drive online traffic to promote special online offers. Add QR codes on the posters and drive customers towards your website. Add unique hashtags on print ads, flyers, and brochures to start a buzz on social media.
Keeping track and measuring ad performance is made easy
Google Analytics has made it easy to keep track, analyze and optimize your online marketing activities. Unfortunately, the internet cannot help you in analyzing your offline marketing activities like setting split-testing for promotional headlines monitoring or special offers. However, you can use unique promo codes or land pages with a link shortener.
Unique promo codes allow you to know when the person uses them and link shorteners are easy for consumers to remember and they head to that URL as soon as they leave the offline environment.
Even though traditional marketing form is costly and has limited ROI, but reaches a huge mass of people. It can work in synch to offer a buyer fluid customer experience. Little things like adding social media links or email addresses to marketing materials or directing radio ads to your website are effective ways of combining both forms.