Did you know that 45% of businesses don’t have a website?
It means 45% of the business are missing the opportunity to market on one of the most efficient and effective platforms available. If you want to reach a wider range of audiences at the lowest marketing cost possible, create a website. Need help in creating a small business website?
This article is exactly what you need! Read on and discover six essential factors and tips for small business website creation.
1. Make a Strong Domain Name
In the URL address http://www.example.com/, the domain name is example.com. Domain names in the URL address help identify a website.
Domain names contribute to search engine optimization. They are the first thing web users look for and memorize. It’s one of the most important points of entry to your site.
Add your business website’s URL to marketing materials. It’s best to keep it simple for easy readability and memorialization.
Here are some web design tips for your domain name when creating a small business website:
- Use a name that is easy to spell
- Don’t use jargons or obscure words
- Keep the domain name short and precise
- Avoid using numbers
- Don’t use hyphens
- Use SEO friendly domain names
- Make your domain name memorable but not too fancy
An easy to recall URL makes it easy for people to find your website.
2. Create Unforgettable Website User Interface
Hook visitors using small business web design and creating an appealing user interface. There are various ways to achieve this.
Focus on using readable but eye-catching fonts and use at least 16 font sizes for the body. Use graphics like photos or videos but ensure they’re compressed and optimized. Otherwise, it will increase your website loading time.
It’s best to research your competitor’s websites to get an idea of their website usage. Take note of what they’re missing and what they need to improve.
Use the information to create a better website for your small business. Research your target market’s preferences. Knowing what features they look for and implementing them will drive more traffic to your website.
As you include these features, use a simple but attractive website design. A small business web design varies depending on the product or services promoted. If you’re not sure about the design, contact a web design agency and get professional advice.
If you don’t have technical skills in creating websites, fret not. There are web design companies such as Sunlight Media LLC that can help with your website needs. There are also web design tools that enable you to create a small business website with ease.
3. Make a Mobile-Friendly Website
Did you know that 5 billion people around the world have mobile devices? It means the majority of your possible audience is accessing your website using mobile phones. Thus, making your website mobile-friendly is a must to drive traffic.
It leads to the next question, what makes a mobile-friendly website? For one, your website must use a responsive design.
Responsive websites reformat themselves to fit the device that they’re accessed on. It means that if a user opens the website on a mobile, the format of the website changes to fit the user’s device.
It’s also best to create a simple and visible navigation tool for easy use. Align the navigation pages in a vertical line. Leave ample space between elements to lessen the risk of misclicks.
For small business websites, we recommend using call-to-action buttons. These buttons allow your visitors to contact you with one tap. 60% of smartphone users say they contacted a business through their website since they’re more convenient.
4. Choose a Reputable Website Host
Launch your website in a secure host so visitors won’t worry about malware attacks. The security helps hook your customers to return to your site.
Shared Server hosting is the cheapest type of hosting plan that you can get on the market. As the name suggests, you’ll share a server with other website owners. It can affect the performance of your website, especially during busy hours.
If you opt for a dedicated server, your website uses all the resources. It allows you to customize the server to fit your business needs. This type of server hosting is costly and not recommended for small-time businesses.
Here is a list of the features that you need to look for in a website host:
- Have a 24/7 phone support
- A responsive chat support
- Have an easy to use interface
- Provide server security
- Allows you to add Secure Sockets Layer certificates
Establishing a secure website is key to getting visitors and these can help you achieve this.
5. Display Clear Business Description When Creating a Small Business Website
Let your website visitors know what your business offers right away. Post a short but concise description on your main homepage banner.
It’s important to keep your tone friendly and welcoming. It will encourage visitors to walk through your website.
Create an “About Us” page to display your company’s mission, vision, history, and others. It allows your customers to know you better and establish a connection with you.
6. Consider Using Secure E-commerce Host
For businesses, E-commerce hosting allows efficient and effective business transactions. This type of hosting includes features such as payment processing services that help make your website convenient to use.
Make a Small Business Website Today!
Big or small, certain features make a great website. For one, it must be accessible, credible, and include valuable information. However, when creating a small business website, focus on the most convenient and appealing to your target customers.
Keep your small business website attractive and updated with compelling content. Create an easy-to-use mobile-friendly web design and navigation tools to drive traffic to your site. Do this and your website will likely start attracting customers.
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