As many as 46% of all Google searches are local. Unfortunately, the majority of people (75%) don’t look beyond the first page of results. If you’re not appearing at the top of a search page, you could miss a chance to reach customers.
With search engine optimization (SEO), you can boost your ranking online. Local SEO will help you reach more customers nearby as well. In fact, leads from SEO are eight times more likely to become paying customers than those through ads, too.
That’s only the start!
Here are nine ways you can benefit from local SEO for small businesses. After reading this guide, you can make a more informed decision regarding your marketing strategy.
Read on to learn more!
1. Boost Brand Visibility
If customers have never encountered your brand before, they’ll never shop at your store. You can use online advertising and marketing to give your brand a boost. As people become more familiar with your brand, they might feel more comfortable trusting your business.
In fact, nearly 60% of consumers prefer to buy from familiar brands. Boosting brand awareness and recognition can help you boost sales.
In order to generate brand recognition, you’ll need to get your business out there!
A local SEO strategy can put your business on the map (literally). Your website will appear each time someone searches for your product or service. As you keep appearing, brand awareness and recognition will grow.
You can use your search engine optimization strategy to appear for different search queries, too.
Consumers will see you understand the problems they’re experiencing. After reading your posts, they’ll recognize you have the expertise they need. Then, they’ll choose your business, helping you generate more customers!
2. Understand Your Audience
In order to develop a strong search engine optimization strategy, you’ll need to understand your customers. Then, you can create content based on the questions they’re asking. Understanding your target audience can improve your customer service strategy.
In fact, businesses that focus on improving customer experiences can generate an 80% increase in revenue. Over 70% of customers say customer experience helps drive their buying decisions, too.
In fact, nearly 90% of customers will pay more for better customer service.
Understanding what your customers are going through can help you empathize with them. Then, you can create content that offers a helpful solution.
Consumers will see you have the easy solutions they need. They’ll start turning toward your business more often as a result.
3. Generate More Traffic
Developing your local SEO strategy can help you gain more website and foot traffic to your store.
Each time your website appears at the top of a search page, you have a chance to attract people to your website. As you generate more traffic, Google will take notice. Google will start recognizing you as a relevant resource for customers.
Then, Google will increase your ranking, helping you reach even more consumers in your area.
You can use local SEO to attract more people to your store, too.
For example, you’ll need to update your Google My Business (GMB) listing as part of your strategy. Your GMB listing can show customers your address. It can also give them directions straight to your store.
Meanwhile, consumers can read your content to learn more about your products or services. They’ll see you have exactly what you need and decide to visit right away.
In fact, about 30% of all mobile searches are related to location. Nearly 80% of consumers will visit a business within a day of their search, too!
4. Strengthen Trust and Loyalty
Creating content for your search engine optimization strategy will show consumers you have experience and expertise they can count on. Then, you can start generating brand trust. Consumers will see you have knowledge and expertise they can depend on.
Increasing your SEO ranking can help you appear more credible within your industry, too. Consumers will decide to trust your brand for the help they need.
In time, trust can build into loyalty. You can retain customers, improving your ROI as you generate repeat sales.
5. Remain Competitive
Local SEO for small businesses can help you compete with huge corporations.
Huge corporations have more money to spend on marketing. They can’t throw money at Google to boost their rankings, though. Instead, they need to keep up with the latest SEO trends.
You can use your SEO strategy to boost your ranking and get ahead of the competition.
6. Reach the Map
A strong local SEO strategy will put you on the Google map. About 86% of consumers look for the location of local businesses using Google Maps.
Appearing on Google Maps can help you direct more people to your business. As you generate more foot traffic, you can convert more visitors into paying customers.
7. Gain Credibility
As part of your local search engine optimization strategy, you’ll need to generate fresh customer reviews. Consumers can read these reviews to learn more about your business. You can look like a more credible resource based on the positive reviews you gain. Once you start to get more Google reviews, you can look like a more credible resource based on the positive reviews you gain.
Boosting your ranking on search engine results pages can help you look more credible, too.
8. Go Mobile
More consumers are using their phones to find the information they need. Using SEO will help you develop your mobile marketing strategy.
You can use SEO and social media to reach more customers online, too. Consider working with an experienced digital marketing agency to get started.
You can reach customers while they’re out and about, searching for products and services online. Then, you can direct them to your business, helping you generate more leads.
9. Increase Conversions
As you attract more traffic to your website, you’ll get more chances to generate fresh leads and conversions. Remember, leads from SEO are eight more times to convert.
As you generate more leads and sales, your ROI will rise! You can set your business up for long-term growth and success as a result.
Giving Businesses a Boost: 9 Benefits of Local SEO for Small Businesses
Give your business the boost it needs with a strong search engine optimization strategy! With local SEO, you can attract more people to your business. Then, you can set yourself up for long-term success.
Get marketing with local SEO services today.
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