It’s a known fact that Facebook has reached the pinnacle of its journey over the years and has the most number of users (approximately 2.85 billion) than any other social media marketing platform. It provides an opportunity for individuals and businesses to expand their reach and capture new prospects through different tools and apps that the company is providing.
It was the first platform to provide individual business pages and ads for brands and businesses that gave them access to market their companies to a totally new audience.
Today, more than 50 million businesses use Facebook Pages and leverage this tool to expand their overall marketing effort and interact with their customers and community.
Using Facebook is now necessary for brands if they want to stay in the game and keep up with the growing competition, but it’s not that easy to compete as more and more users are competing for the prime spot to show up on people’s feed. Facebook’s algorithm is a bit tricky, and there are some Facebook best practices that you should utilize to stand among your
Let’s look at these best practices!
1. Optimize Your Page Description
It’s essential to optimize your page description because it gives your audience an idea about what your page is about and what it represents. A properly optimized page must have a proper display picture, a nice-looking cover image, and be updated with a catchy page description so that the audience who visits your page gets proper info and converts into your followers.
2. Engage With Your Audience
People like it when they are given attention, and that’s how you should go around it. Ask your followers questions, hear what they have to say, and engage with them in friendly conversations. Engaging with your audience would help with creating social proof. It would also help encourage new followers to start the engagement and acquire new followers through invites. You can use social media automation to help you with the process.
3. Pin Important Posts
Pinned posts are a great way to inform your customers about the latest update or any event you want them to know about. Whenever a user visits your page, the pinned post would be shown on top, which can lead to engagement or even generate business for a brand. Use them to inform your customers about the latest happenings in your company.
4. Use High-Quality Creatives
Users often feel bored swiping through their feed, and their attention span is relatively low. To capture their attention, you must use high-quality and catchy creatives to deliver your message to them.
5. Make Them Perform an Action
Facebook posts can be used to make customers perform different actions. Like, you can put a link to your blog to drive traffic or redirect them to a product page where they can make a purchase. It depends on what your goal is and how you can leverage Facebook posts to achieve them.
6. Use Hashtags
Hashtags are a great way to increase your post’s discoverability. Users often search for content through hashtags and come across content and pages they have never seen. Utilizing hashtags can get your content discovered and can lead to potential new followers for your page.
7. Follow The Path Through Analytics
Your page analytics can give you an idea about a whole lot of different things. It provides you an overview of your page followers, their demographics like their gender, age group, and where they are from. It can help you create a customer persona and can help you laser target your audience. Apart from that, analytics also gives you the data related to individual posts, from your page likes to engagements, and the number of comments that can guide you to understand which types of posts are performing and those that are not so that you can optimize your content strategy.
8. Utilize Trends
Trends are a great way to achieve overnight success on social media. Although they have a short life, they can help catapult your post if you utilize them properly due to their virality effect. Many brands today now use trending topics in their posts to get a chunk of the spotlight while it lasts.
9. Add A CTA
Facebook’s best practice is to have a call to action button on your page; it helps users perform a specific action that a business wants. Facebook provides several CTA options for companies to add to their page that can help redirect users towards a particular action.
10. Schedule Your Content
To get the most reach out of your audience, you must analyze the best posting times and days your audience is most likely online. You could find them out through your page insights that show you this data. However, it’s unlikely for a social media manager to be online each time for posting. A social media scheduler lets you schedule your content across different social media platforms all at once, so you won’t have to worry about posting at a particular time.
11. Add A Messenger Response To Your Page
Customers are often irritated if they don’t get a response in a specific time from business pages, and to be honest; it gives a wrong impression for your brand. It’s a good practice to set up an automated response so that the users know that you have received their query and will get back to them as soon as possible. Another great option is to configure a chatbot for your page that has options to build a number that flows around frequent questions that customers ask. It can help streamline the message response and assist users with their inquiries.
12. Incorporate the use of Facebook Ads
Facebook ads give a variety of options for business pages to run ads across their platform. These ads can vary from objective to objective ranging from building brand awareness to getting actual sales for your store. Facebook ads have unlimited potential and can laser target your audience using their Pixel technology to deliver these ads better and get the best results out for them. Businesses use Facebook ads all the time to increase their content reach and to capture new prospects. There are many other ways to start a business online and how you can gain profit from it, for example you can start a Tshirt business, you can start with a small capital and using viable marketing strategies, one of them is promoting your product using Facebook Ads.
13. Go Live On Your Page
Audiences are now more engaged with visual content. Suppose they get to interact with the creator at the other end. In that case, they are more likely to interact and convert since they are directly connected with the brand’s representative and wouldn’t have to go through the tiring process of contacting someone through email or any other traditional way. Going Live now is a great way to capture your audience’s attention.
14. Pass Facebook’s Algorithm with Stories
It’s not a hidden fact from anyone that Stories have far better reach than posts; they are short-lived and are directly shown on top of feeds; therefore, they have a higher chance to be viewed than an ordinary post. Use them to get the most out of your audience and deliver your content to your page’s maximum number of followers.
Businesses can now reach a new height by using Facebook Pages. The only thing getting in their way is to increase their discoverability to reach a new audience. Use these Facebook best practices in your strategy to increase your chances of showing up on people’s feeds and getting the best results from your posts, whether they are getting brand followers or getting sales for your online store.
Hey! I’m Fahad, an aspiring blogger & marketer. Currently working as a Community Specialist @ Social Champ. You would usually find me helping people in various communities and groups. When not working, I am a huge fan of Real Madrid and have a passion for exploring exciting locations all over the world. You can reach out to me at [email protected]