E-commerce has become increasingly popular over the past few years, as technology and consumers have adopted e-commerce platforms in order to easily buy and sell products online without having to go to traditional brick-and-mortar stores. However, as with most types of businesses, e-commerce companies face many challenges that can make it difficult to get established and be successful. One challenge in particular – e-commerce SEO – can make or break an e-commerce business’ success rate because of how much traffic search engines bring to a website.
Ecommerce SEO poses its own challenges, as you will need to spend time on things like keyword research, content marketing and social media management. However, it’s not impossible with the right knowledge. Here are three big challenges that ecommerce companies face and how to overcome them:
- Poor website usability: According to Impressive – E-Commerce SEO Agency, websites should be designed for easy navigation and shopper experience.
- Missing pages: You should be sure that all pages necessary for your business are indexed by Google and other search engines. Page speed is also an issue, so this needs to be monitored closely.
- Your site isn’t mobile friendly: If customers can’t use your site comfortably on mobile devices, you could face a major blow to your business. Luckily, it’s never too late to make changes.
Structured Data Markup
Search engines have made it easier than ever for consumers to find the products they want online. Search engine optimization, or SEO, is the process of ensuring your website has a higher ranking in search results pages so that your website can be found by more people. With ecommerce websites, there are three main challenges that make SEO more difficult: building product pages with high-quality content, creating strong links back to your site and understanding how social media impacts rankings.
Structured data markup is basically a way of adding product information to your website. This helps search engines determine what products are on your website so they can show them more prominently in search results. If a search engine doesn’t understand all these pages, consumers will have a hard time finding what they want online. Luckily, there are several tools you can use to implement structured data markup on your ecommerce site. You don’t need expensive or complicated software — usually just some additional time and effort will do it!
Content is king, and in the world of ecommerce SEO, it’s key that your content is rich with keywords. There are three main challenges with ecommerce SEO: making sure you have enough content on your site, ranking for keywords without stuffing your page with keywords, and researching what keywords people are searching for. These three obstacles can be overcome through targeted keyword research, search engine optimization tips, and creating a large amount of high-quality content on your site.
Keyword density is crucial for ecommerce sites. The best way to overcome keyword density issues is not by stuffing your keywords on your page, but creating a content strategy based on keyword research and doing some work upfront. Creating relevant content that talks about products and can also incorporate related keywords with enough frequency will allow you to keep user experience in mind while still ranking high. While creating lots of content is no doubt time-consuming, it’s one of the best ways that ecommerce sites can do their homework on what kinds of people are looking for what they have to offer.