Want your Shopify store to dominate the search engines? As with other websites, the best way to do so is through search engine optimization.
You should, however, take note of how to do SEO for Shopify sites. When optimizing Shopify stores, here are eight SEO tips and tricks to keep in mind:
Optimize Your Shopify Store Structure
Customers like an online store that’s easy to use and navigate. This makes them spend more time on your site and even view more pages.
So to further improve your search results, you need to keep your Shopify site structure as simple as possible. Not only is it good for your viewers, but this will help the search engine crawl and index your site efficiently.
To create an SEO-friendly website, you should try any one of these structures:
Homepage – Category Page – Product Page
Homepage – Category Page – Sub-Category Page – Product Page
It’s also recommended to add a search bar in your Shopify store, as this will help your clients find category pages or product pages faster.
Don’t forget to add an About Page and Contact Us Page to your website. These will make your site appear more credible to the eyes of search engines.
Improve the Shopify User Experience
Site speed can make or break your search engine rankings. Should your website load slower than three seconds, you can expect half of your potential buyers to look for another store.
To prevent this from happening, you should:
- Choose a fast-loading, mobile-friendly theme
- Upload smaller, optimized images
- Delete unused Shopify apps
- Avoid using sliders
Another way to enhance user experience is to adopt a responsive design. This ensures that your Shopify website looks great across all devices, be it a smartphone, tablet, or laptop.
Remember, a fast-loading store + a well-designed site = better rankings in search engines.
Use the NoIndex Tag for the Robots.txt File
Your Shopify store’s robots.txt directive is something you can’t override. If there are URLs that you don’t want Google to crawl, you need to use the noindex tag.
You can do this by editing the theme.liquid file and adding three lines of code.
Do Some Good Keyword Research
Having good content is one of the best ways to improve your Shopify SEO. And for this to happen, you need to start with some good keyword research.
You should begin with listing at least five topics related to your Shopify products. For best results, put yourself in your clients’ shoes and think of the terms they are likely to use to search for your items.
You can also find the right target keywords by referring to:
- Your buyer personas
- Forums and threads related to your items
- Hashtags related to your products
- Your competitors’ alt tags, meta descriptions, and title tags
Optimize Your Shopify Product Pages
Now that you have a list of top-ranking keywords, it’s time to use them in your eCommerce store.
You should start with your top web pages, namely your homepage, collection page, and popular product links.
If you’ve just opened a new Shopify store, you should work on:
- Products that have generated the most digital marketing buzz
- Products with search terms that get more than 10,000 searches monthly
You can also boost traffic by weaving the keywords into the following:
- Title tag
- Image alt text
- Meta description
Build Your Backlinks
As with most web pages, backlinks can help boost your Shopify SEO. With this strategy, your site will appear more trustworthy to search engines.
When building backlinks, go for quality instead of quantity. To do this, you can ask for backlinks from suppliers, manufacturers, and industry influencers.
You can also visit the mention.com URL to find any mentions of your website. Once you find one, don’t hesitate to send an email to the site owner and ask for a link back to your Shopify page.
Market Your Content
It’s not enough to just promote your products. Marketing your content is another way to improve your SEO as well.
You can start with blog posts that appeal to your clients. It’s as simple as publishing articles that can readily answer their burning questions about your products.
With this, you can quickly get links that will help improve your Google rank.
Use Tools That Boost Shopify SEO
Many Shopify tools can help boost your organic traffic. Here are some of the best options:
- Plugin SEO – routinely checks your content and URLs for any SEO infractions
- Smart SEO – automatically provides the meta tags you need for various pages
- SEO Image Optimizer – optimizes your product photos so that they don’t impair site speed.
- Yoast – boosts your content using top-ranking search terms.
- SEMRush – discovers underutilized keywords that search engines use.
SEO is a problem that many store owners face. But as long as you follow this comprehensive SEO guide, you can achieve a better Google ranking for your Shopify site in no time.