It is no surprise that the online retail sector has grown exponentially in recent years allowing e-commerce start-ups to enter the market.
A study conducted by Oberlo revealed that there would be 2.05 billion global digital buyers in 2020. Moreover, this number is expected to increase to 2.14 billion people in the year 2021
One of the reasons for the growth in the fashion e-commerce sector is that with time, people are realizing the importance of convenience when it comes to shopping, therefore, leading to increased sales for the e-commerce sector.
Thus, with the ever-increasing number of people shopping online each year, there has never been a better time to start an online fashion store. Not sure how to go about it? Here are the top 7 marketing tips that can help in promoting your fashion e-commerce store effectively.
1. Know Your Audience
To be successful, it is very critical for you to determine the needs and preferences of your target audience, especially if you’re running a fashion-based e-commerce store as trends keep evolving. Knowing your audience is crucial because they have the power to make or break your business by impacting your sales directly.
Apart from this, it helps in figuring out what are the pain points of your prospects, thus giving you a chance to solve them accordingly. This does not only result in excellent customer service but helps in achieving customer loyalty, which can benefit your business in the long-term.
Below are the most beautiful ways which can help in getting to know your audience better:
a). Conduct thorough market research regarding the demographic, psychographic, and behavioral characteristics of the audience.
b). Define your customer’s persona, which explains how your ideal customer looks like.
c). Interact with clients to get to know them personally.
d). Monitor their comments and feedback on social media to identify the real picture.
e). Conduct customer surveys often to know about their changing tastes.
2. Optimize Your Website
It is no secret that the website plays an indispensable role in the overall marketing of a fashion e-commerce store. This is because a well-designed and updated website contributes a lot in building the brand image, and skyrocketing sales. Have a look at the numbers yourself!
a). According to a study, 57 percent of internet users say they won’t recommend a business with a poorly designed website on mobile.
b). Web FX stated that 94 percent of first impressions relate to your site’s web design.
c). According to a study conducted by SAG IPL, 62 percent of companies witnessed an increase in their sales by designing mobile responsive websites.
This proves that your business website serves as the face of your brand. Therefore, it is vital to ensure that your website design appeals to your prospects and helps build brand image over time.
Here’s how it’s done:
a). Focus on improving your website’s load time.
b). Avoid clutter for a sound user experience.
c). Attract your audience with the right set of visuals.
d). Use colors that reflect your brand.
e). Ensure smooth website navigation.
3. Deliver Valuable Content
We’ve often heard ‘Content is King’. Although this saying might be quite old, it is applicable in the dynamic marketing world of today. According to the Content Marketing Institute, content is one of the most effective ways to promote a business.
In this competitive e-commerce landscape, businesses are making substantial investments in designing effective content marketing programs. Do you know why? This is because it helps in establishing trust among your audience and improving conversions significantly.
Despite the countless benefits that were delivering valuable content offers, many businesses still find content marketing challenges. Source
Nonetheless, we’ve curated some simple yet tried and tested content marketing tips to help your fashion e-commerce store flourish.
a). Be consistent with your posting schedule.
b). Optimize your content for SEO.
c). Repurpose old content.
d). Evaluate the success of your content pieces with data and analytics.
e). Make sure that your content represents your brand voice.
f). Try to answer frequently asked customer queries with your content.
4. Unlock the Magic of Visuals
One of the most effective ways to grab the audience’s attention and convey the brand’s message in a meaningful way is by using the right set of visuals. This is because visuals, including images, videos, and gifs, allow you to tell your story well, in turn, improving your overall brand identity.
Here are a handful of visual marketing tips that can help take your fashion e-commerce store to create an impact in the minds of your target audience.
a). Add pictures of people on your website to draw attention, but avoid stock photos so that your content looks original.
b). Highlight important things, like a CTA (Call-to-Action) button with an arrow, for drawing attention.
c). Don’t underestimate the power of infographics.
d). Avoid using dull or blur images because they might turn your prospects away.
5. Leverage the Power of Social Media
According to a study by Statista Research, 30 percent of US internet users, aged between 18 to 34 years, reported that they had purchased something via social media. This means that social media does not just help in increasing brand followers, but also serves as a powerful means of driving your company’s sales.
And this is the reason why e-commerce businesses are increasingly integrating social media marketing into their overall marketing strategy. For example, an online leather jacket store is known for posting looks of the week on their social media platforms to keep their audience updated with the ongoing trends.
6. Personalize Your Email Marketing Efforts
Today, marketers pay much emphasis on new marketing techniques, such as Instagram influencers, live chat options, etc. However, it is essential to note that while focusing on the modern ways of communication, one shouldn’t forget to leverage old yet one of the most effective communication channels, i.e., emails.
According to Oberlo, email continues to deliver a strong return on investment.
Personalized email campaigns can prove to be a powerful marketing tool, especially when talking about an online fashion e-commerce business. For instance, an online jewelry store sends personalized emails to its customers based on the items left in their shopping cart to encourage purchases.
7. Design an Affiliate Program
One of the most appropriate marketing solutions for the successful marketing of an e-commerce store is an effective affiliate marketing program. Here are a few types of research which show that a well-designed affiliate program can take your marketing game to the next level:
a). According to a study by Business Insider, affiliate marketing contributes 15 percent of the total digital media advertising revenue.
b). AM Navigator revealed that fashion is the most popular affiliate marketing category.
c). Research by Authority Hackers identified that affiliate programs generate around 15 – 30 percent of all sales for advertisers.
Therefore, if you’re looking to achieve your business targets quickly and easily, you need to invest your time and resources in this unique marketing concept.
The Bottom Line
All said and done, and it is essential to note that running a fashion-based e-commerce store is not a piece of cake, considering the ever-growing competition in the market. However, you don’t need to worry; we’ve got you covered. With the strategies mentioned above, you can improve your e-commerce store’s marketing efforts considerably.