El Sol Power Solutions Pvt Ltd, the Kottayam-based solar energy company known as ELSOL, has announced Sanju Samson as its new brand ambassador. The partnership brings together one of Kerala’s most recognisable sporting names with a homegrown solar brand that has spent nearly a decade building its presence across residential, commercial, and industrial rooftop installations.
Samson, the Kerala-born wicketkeeper-batter who captains Rajasthan Royals in the Indian Premier League and has represented India internationally, joins ELSOL at a moment the company is describing internally as a new chapter in its growth story. Announcing the tie-up, ELSOL’s team framed the appointment as a reflection of the brand’s “vision, growth, and ambition,” with founders Tinsu and Libin receiving congratulations from partners and well-wishers across social media following the news.
A Decade-Long Track Record Behind the Announcement
Founded in 2017, ELSOL has grown from a regional installer into one of Kerala’s leading solar energy companies. Over roughly nine years, the company says it has completed more than 5,000 solar installations across residential, commercial, and industrial segments, with a notably high 40% repeat-order rate — a figure it points to as proof of consistent customer satisfaction rather than one-off sales.
The company now operates through 18-plus branches, a scale that has taken it well beyond its original Kerala base into other parts of India. Its credibility in the renewable energy space was recognised early on when ELSOL was named runner-up for the Kerala Government’s Young Entrepreneur Award in renewable energy for 2021–22, an achievement the company continues to cite as it positions itself as a trusted name in a market that still deals with inconsistent installer quality and consumer skepticism about long-term reliability.
As brand ambassador, Samson is expected to represent ELSOL across its advertising campaigns, digital content, and customer-facing initiatives, lending his home-state popularity and growing national profile to a company looking to deepen trust with existing customers while expanding its footprint beyond Kerala. For a brand built largely on word-of-mouth and repeat business, having a widely respected public figure attach his name to it is meant to accelerate that trust-building process at a much larger scale.
Why Solar Brands Keep Turning to Cricketers
The move places ELSOL alongside a growing list of Indian solar companies turning to cricketers to build consumer confidence in clean energy. Alpex Solar recently signed Rahul Dravid as its first-ever brand ambassador, Citizen Solar brought on actor Pratik Gandhi to make its messaging feel more relatable to everyday households, and brands including Saatvik Solar, Rayzon Solar, Navitas Solar, and Livguard have worked with figures ranging from Sachin Tendulkar to MS Dhoni and Ravindra Jadeja. Even several IPL franchises have taken on clean-energy sponsors in recent seasons, further blurring the line between cricket marketing and renewable energy outreach.
The pattern isn’t a coincidence. Solar adoption in India is often less a technology problem than an awareness and trust problem — many households already know panels exist, but fewer understand subsidy eligibility, EMI options, or realistic payback timelines. In a category like this, a familiar, credible face doesn’t explain the economics, but it does lower the perceived risk of trying something unfamiliar. When a well-known figure with a strong reputation puts his name behind a brand, it signals legitimacy in a market that still has to compete with fly-by-night installers and uneven post-sale service.
What the Partnership Signals for ELSOL’s Next Phase
With Samson on board, ELSOL is positioning itself for its next phase of expansion — betting that a decade of installation experience, paired with one of Kerala’s most popular sporting icons, will help the brand’s message travel further than a regional reputation alone ever could. The real test will be how the company builds out the association in the months ahead: whether Samson features purely in advertising, or whether he’s positioned as a genuine voice for solar adoption, engaging directly with the kind of first-time buyers ELSOL is trying to reach as it grows beyond Kerala. Either way, the appointment marks a clear signal that ELSOL sees itself entering a bigger, more competitive stage of its journey.
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