Direct Marketing Mediums

The world of marketing is vast and offers numerous techniques and strategies. Depending on your product, company, and target market, some marketing techniques may be more direct than others. As the name suggests, Direct Marketing Strategies have more immediate contact with the target market. It also focuses on a specific call to action without going through any third party, unlike advertising or mass media. Listed below are five types of direct marketing mediums to consider for your marketing efforts, including business text messaging, social media, and influencer, email, and video marketing tactics.

It can be easy to get SMS and MMS mixed up but there’s a vast difference. Multimedia Messaging Service (MMS) marketing is a direct marketing medium to share customer-focused content in a multimedia format, like GIFs, pictures, etc., without the internet. MMS offers multiple use cases, including distributing sports news and weather reports. 

MMS can also be used for more formal communication projects like election campaigning. You can check out these political text examples for inspiration on deploying MMS for your business.

  • Social Media

Social media is growing ever more expansive by the day. It’s feasible and cost-effective for businesses of all sizes to generate a presence on these types of sites. This form of marketing leverages today’s numerous social media platforms for improved visibility and traction. No doubt social media marketing is thriving because of the increasing proximity these platforms afford companies in reaching their customers. The affordability and accessibility of social media, however, also present a saturation problem. 

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As the social media world expands, the competition for audience attention grows ceaselessly fiercer. 

For instance, generating traction when Facebook pulls in over a billion posts each day can be daunting. However, business owners can use social media statistics to understand customers and tailor their copies to their needs to sustain their interests in your business. Sponsored ads can also be a great tool to break through the feeds of social media users. Harnessing the power of organic growth, however, can be your best bet compared to businesses paying their way through.

  • Influencer Marketing 

Influencer marketing builds on the limitations of the social media market. Today’s consumers have short attention spans and prioritize other social media users rather than brands. Influencers are social media content creators with a large following and traction in a particular niche. They come with a special appeal on specific platforms akin to celebrities. 

And just like brands use celebrities for brand ambassadorial gigs, they can also partner with influencers to gain the skewed attention of their customers. For instance, customers may not watch a product description video on your website, but an influencer’s fresh unboxing video on YouTube can be all it takes to lift your brand up.

  • Email Marketing

Email marketing passes as one of the most common forms of direct marketing. It involves distributing different details of your company’s services and products via email. Companies can also use email marketing to inform customers about the best practices in relating to them or patronizing a company’s products. 

Many business owners prefer email marketing for its Return of Investment (ROI) guarantee. A study assessing the effectiveness of email marketing revealed that every dollar invested in an email marketing campaign resulted in an average return on investment of about 38 dollars.

  • Video Marketing 

Video content consumption is rapidly growing. The fast growth of video-sharing platforms like TikTok is enough proof to convince you of the increasing video consumption trend. About 85 percent of online users consume video content for various purposes, including learning and entertainment. Surveys show that U.S. adults spend over a hundred minutes each day watching videos on their mobile devices. 

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Video content marketing creates online appeal more to individuals or customers between the age of 16 and 64, meaning business owners with a demographic of millennials would fit into this target audience age bracket.

All in all, every kind of direct marketing comes with its pros and cons. And businesses are free to combine multiple forms to improve ROI and their overall marketing efforts. 


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