Social media has been the king of content for a while now. A worldwide phenomenon for both individuals and marketers, your brand, product, or service doesn’t exist if it isn’t on at least a few social media platforms.
Similarly, videos, in particular, have become the most popular content type within all of social media. Short videos, long videos, and everything in between are consumed in droves by the public. Marketers understand this and place a massive emphasis on social media video content in their marketing strategies.
The big questions for marketers are related to how to powerfully harness social media video placements. Of course, video specs play a role, as do the type of content and the platforms.
We’ll be looking at the top 5 video ad placements to test your marketing strategy and the best social media platforms to perform those tests – Let’s take a closer look.
Table of Contents
1 – Sneak-Peak Social Media Videos
There’s nothing better than peering behind the curtain! This is an excellent way to show the people behind your business and highlight your company customs.
Another highly effective technique is releasing a social media video ad and behind-the-scenes footage. This works exceptionally well when you have fun and ‘human’ moments during the production. It’s also extremely popular when celebrities or influencers are involved.
2 – Interview Style Social Media Videos
Q&A video ads, also called Q&A ads, are great for engaging your audience and answering their pertinent questions. You can chat on-screen with clients, coworkers, influencers or anybody connected to your brand.
Alternatively, you can collect questions from your fans or prepare questions in advance. Solo videos also work well when you answer questions submitted by your followers in a Q&A format.
3 – Live Social Media Videos
Live streaming features are available on most platforms, and audiences love them. You can boost engagement and foster a connection with your fans with live streams while making your brand transparent.
Whether you want to give Q&As, see behind-the-scenes, or share event content, this format is ideal. Live social media videos offer an engaging and compelling way to advertise your brand, product, or service in a natural, honest, and straightforward manner. The millennial and Gen Z target markets are precisely attracted to this type of brand image.
4 – Promotional Social Media Video Ads
Everyone loves a good deal, and social media video ads are the perfect platform to showcase any unique offerings you might have. Promotional social media video ads can be creative or simply straight down the line and descriptive of the particular promotion.
As always, social media video placements help involve an influencer or celebrity that appeals to your target market. These videos place higher on social media algorithms, and you’ll be able to tie in the influencer and the promotion with clever script writing.
5 – Features-Based Social Media Videos
Experts report that 78% of people say social media videos have influenced their buying decisions. Video content for social media can illustrate a product’s features or highlight its benefits. This type of advertising might be a bit more on the traditional side, but it is highly effective.
Most of the time, a video ad is the best way to either demonstrate how a product works or see it in action. Video transcends one-dimensional product descriptions and pictures and takes product and service features to a new level.
Take a quick look at the top 5 social media video placement platforms!
The Top 5 Social Media Video Platforms For Ad Placements
The top 5 social media platforms, in no particular order, are:
1 – Facebook
Marketers can create various video ads on Facebook, from snippets to full-length videos. A Facebook video can also be used as a sleek native ad elsewhere (such as your homepage or landing page). Instead of hosting their videos in multiple locations, you can double-dip your social video ads by incorporating on-site content.
2 – Instagram
Instagram video ads are generally different from traditional commercials. It’s common for them to include people and show off products in action, similar to user-generated content. However, brands must make their videos bite-sized or thumb-stopping to stand out from the crowd with Instagram’s one-minute video limit.
3 – Snapchat
Many brands are opting to use Snapchat’s “Stories” feature to engage followers since Snapchat ads are pretty expensive. Snapchat’s bread and butter are humorous “slice of life” videos since selling is relatively unexplored territory.
4 – YouTube
Although it is not as social as Facebook, it does have a large community and audience, so budding brands should keep an eye on it. Your videos can also get more mileage on YouTube by generating leads.
5 – Twitter
To successfully market video ads on Twitter, you need a strategy that fits somewhere between Facebook and Instagram. There is no restriction on the type of video, but traditionally shorter videos are more popular.
When it comes to social media video ad placements, the sky’s the limit. Hopefully, this guide has assisted you with your strategy and future success!