What is digital advertising? 4 examples to use in your strategy

The way we connect has changed over the last few years as a result of changes in society. We spend the majority of our time connected since technology is becoming more prevalent in our daily lives. Businesses also have to modify the way they communicated, thus understanding digital advertising is now crucial.

For a long time, businesses and customers spoke with one another physically through things like newspaper and magazine ads, but as technology advanced, it also reached mediums like radio and television, further extending the reach of brands. Using a digital advertising solution, brands have now access to reach their audience worldwide just with a few clicks on their computer.

Here we will discuss what digital advertising is, so please continue reading this article.

What is digital advertising?

Digital marketing is advertising carried out on platforms with Internet access. Today’s business owners need to be proficient in email marketing, content marketing, social media marketing, and many other aspects of digital marketing.

Studying how people interact with one another online, producing content for online consumption, and mastering digital platforms are all things that digital marketers do. Your reading, viewership, and purchases will probably increase as you become more at ease with marketing online.

Using digital technologies to reach customers on Internet-connected devices, such as SMS and push notifications, is another definition of digital marketing. For instance, as soon as you enter a store, you can be asked to leave a review. Your smartphone has probably arrived in a geotagged area, enabling the retailer to target you specifically. With a 98% open rate, bulk SMS texting is one of the best ways to reach your customers. You can use a web SMS platform to send tailored messages, knowing they will be delivered and read at the right time.

Types of digital advertising

1. Social media advertising

One of the finest ways to communicate with potential customers online is through social media marketing. In the United States, 72% of adults use at least one social networking platform.

Additionally, in 2019 internet users used social media for an average of two hours and 22 minutes daily. These figures offer tremendous potential for your company.

With so many people using social media, you can use consumer data to make highly targeted adverts for your target market. Additionally, you have the choice of creating advertisements in a range of forms that are appropriate for your company.

2. Paid search advertising

Paid search ads allow you to target clients based on their age, geography, and interests, just like social media advertising. With search ads, however, clients’ interests are targeted using particular terms called keywords.

3. Display advertising

The majority of the time, display advertising comes to mind when consumers think of online advertising. On websites and apps all across the internet, they are banner advertising, pop-ups, and promotional picture tiles.

Businesses can produce display advertising and target relevant clients by utilizing platforms like the Google Display Network and Facebook’s Audience Network. These tools have quite excellent targeting skills. Display advertisements, however, typically have minimal effect on your company. Brand awareness can be increased through display ads, but not much else. Their average click-through rate is a dismal 0.37%, and customers may find them invasive and bothersome. Most consumers choose to ignore display adverts or even use ad blockers to entirely avoid them.

Wrapping up

We hope now you understand the basics of digital marketing and what it is. Anything that you do to promote your business will come under digital advertising. Start with the fundamentals before diving into paid digital advertising. Make sure the information you provide online is accurate, consistent, and clear. To develop and expand your company’s online profile, make use of the free resources offered on many of the previously listed platforms, such as creating a free Yelp Business Page.