Digital marketing can be a challenging aspect of any marketing strategy. So many rules and limitations on many digital marketing platforms can cause many obstacles for marketers. Luckily there are many different tools available to help make digital marketing easier.
In this article, we’ll look at three secret yet powerful tools to make your marketing efforts easier. From managing multiple accounts to monitoring performance, scaling email marketing efforts and even using location-specific proxies, like a Japan proxy, to target new markets – we’ve got the tools to get you sorted right here. Check out this blog for more on Japan proxies.
The following topics regarding digital marketing will be covered:
- What obstacles face digital marketers?
- 3 secret tools to make marketing easier
Table of Contents
What Obstacles Face Digital Marketers?
When it comes to digital marketing, there are quite a few challenges facing marketers. You need to learn as much as possible about the brand’s customers. You have to generate qualified leads while creating high-quality content optimized for both the target audience and search engines. Sometimes it can be tough to create content, and it takes a lot of work to identify trending topics, what competitors are ranking for and what’s happening in the industry.
Establishing an omnichannel marketing strategy is one of the most difficult challenges for digital marketers. As a marketer, you want to be visible and active on all the platforms your audience uses. This includes social media platforms like Instagram, Facebook, Twitter, and LinkedIn. However, being able to run multiple accounts on these platforms is exceedingly difficult due to strict user limitations. Most social media platforms limit an IP address to only a handful of accounts, usually four or five. If you try to create or manage more than the allowed amount, you’ll start getting IP bans – which is a digital marketer’s worst nightmare.
With recent privacy concerns, you also want to make sure that your communication lines, such as email marketing, are set up per user privacy rights and that all subscribers know what they’re signed up for, and that it’s easy for them to unsubscribe when they’re no longer interested.
3 Secret Tools To Make Marketing Easier
There are quite a few challenges to overcome as a digital marketer. However, many different tools are also available that make the job much easier and more efficient. Let’s look at three of the most underrated and secret tools you can use to improve your marketing efforts.
Jarvee was initially developed as an Instagram scheduler but soon grew to include many other social media platforms as well. Jarvee allows you to manage multiple accounts for many different platforms in one program. This is ideal for marketing agencies with numerous clients as you can manage them all from one space. Jarvee can also be connected to your chosen proxy to ensure the right IPs are used with the many different accounts to avoid bans. It is handy to use location-specific proxies, like a Japan proxy, to manage accounts from different countries, enabling businesses to offer a global service.
Web scraping is an automated way of collecting a lot of data quickly. These tools are handy to help marketers monitor competitors and gather content ideas to ensure they create high-value content that will outrank competitors. There are many different scrapers available such as Octoparse, ParseHub and others. Aside from the scrapers, you’ll also need a reliable residential proxy server to avoid bans and access restricted content. For example, a Japan proxy will enable your scraper to collect local data from the country you might otherwise not have access.
You may think that email marketing is outdated. However, it remains one of the most effective marketing strategies available. Good quality mail merge software is affordable and highly effective, and the ROI for email marketing campaigns is very good. It’s also one of the techniques with the highest ROI in marketing. 77% of marketers have noted an increase in email engagement, a key metric, in the last 12 months, proving the technique is still alive and well. The best mail merge software also includes privacy features to ensure that your marketing efforts adhere to privacy rules and considerations – making these tools ideal to include in your arsenal.
Digital marketing is by no means an easy industry. There are many different obstacles to overcome, but luckily there are also many tools to make these obstacles more manageable if you know about them. Tools like Jarvee, web scrapers and mail merge programs are great for any marketer to include in their toolbox.
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