This year the Ecommerce industry is expected to reach 1.1 trillion US dollars. Courtesy of all the fresh players that are entering the eCommerce arena in 2021.
Thus, proper SEO for your store is inevitable.
Before we talk about the steps to optimize your site with a robust SEO, let us discuss its importance.
The Need for SEO for your Ecommerce store
38% of all traffic on ecommerce websites comes from organic searches, which is why you need to optimize your website with SEO.
When people search for a product, your website must have the necessary settings to rank high on Google’s SERP.
Essential steps to optimize your site with SEO
1. Use Long-Tail Keywords
Back in the early days of the internet, keyword stuffing was enough to rank you on top. Since then, there haven’t been many searches too.
But stuffing won’t work now. Short tail keywords won’t do much benefit either. It would be best if you integrated long-tail keywords that resemble your ecommerce store.
But, how to find what keywords you should integrate? Well, here is a list of websites that will help:
c). Google Keyword Planner
d). Keywords Finder
2. On-Page SEO Optimization
Optimizing your website with an on-page SEO strategy can help you rank better in the search results and gain traction.
People won’t buy from your website if they don’t see or hear from you often. On-site SEO makes your store visible to the people you intend to reach.
It would be best if you did the following:
a). The primary keyword should find mention in the title tag.
b). Write a keyword-rich meta description.
c). Image alternate text and captions provide great spots to integrate keywords.
d). Stay away from posting similar and plagiarized content.
e). Your content must have long-tail keywords.
d). Link your content pieces together on your website.
3. Data Structuring
Google is the most advanced search engine in terms of understanding the human intent behind search queries. But it cannot structure our site’s data and present it perfectly to the end-user.
Here is where the schema markup comes into the picture. If you add schema markup to your store, then you can present your product to the user in the search results itself.
Users won’t have to visit your website to see the price, quality, delivery time, and other details about your product.
Schema markup gives a competitive edge to ecommerce stores over their competition.
4. Data Duplication
Duplicate data is reducing your rankings in a significant way. Search engines like Google perceive that content on the website is a sheer copy-paste.
With so many similar products with the same specifications already in the market, it is impossible to differentiate between each product’s content.
Here are a few things that you can do to avoid duplication:
a). Describe every item uniquely.
b). Allow people to write reviews and use them to showcase your brand’s popularity instead of writing your content piece.
c). Add a question-and-answer page where anyone can find answers to their queries.
5. Leverage Content Marketing
Content marketing is a great way to reach out to people and become an authority on the product or service you provide.
Include a blog section in your ecommerce store and write about topics that people want to read, share, and link to.
It will not only bring traction to your site but also help people trust you with your offers.
Here are a few tips for leveraging content marketing:
a). Leverage social media platforms like Facebook and Instagram. Share your content over them.
b). Tie-up with social media influencers and make them promote your brand.
c). Optimize your blogs with relevant keywords to promote Ecommerce SEO.
6. Website Speed
The speed of your website determines whether a customer will stay on your website or bounce back.
A website page’s ideal time to lead is less than 3 secs—anything beyond that increases the site’s bounce rate.
Here is how to increase website speed:
a). If you want to measure your site speed, you can use Page Speed Test by Google to determine your load time and what is causing it.
b). Use small images on your website.
c). Videos should be short.
d). Heavy themes that take time to load should be avoided.
7. Mobile Optimization
This one is a no-brainer. If you haven’t yet optimized your website for mobile, you cannot rank high in Google’s rankings.
In recent times, ecommerce websites have confirmed more sales from mobile than from any other device.
Try the following tips to optimize your website for an enhanced experience on mobile:
a). Create mobile versions of your website pages so that mobile users can easily view and choose their actions.
b). Choose your website design carefully. It should be responsive.
c). Images should also be mobile friendly that does not hamper your page speed.
8. Move to HTTPS from HTTP
HTTPS or Hypertext Transfer Protocol Secure is a protocol that secures your website from outside threats imposed by cybercriminals.
Google has made SSL certificates and HTTPS mandatory for all websites if they want to rank higher.
Moreover, ecommerce websites have confidential customer information, such as credit/debit card details, bank details, addresses, etc. That is why it is essential to have an SSL certificate for such websites.
An unsecured website is also a trust killer. Customers do not trust websites that have HTTP instead of HTTPS.
9. Measure your SEO success
Finally, you need to monitor how your website is performing after implementing all the above tips.
Tools like Ahrefs, SEMrush, and Google Analytics can help you measure your performance.
Here are a few parameters for measurement:
a). Bounce rate: If your site takes ages to load, customers will bounce back searching for another website, resulting in an increased bounce rate.
b). Conversion rate: It tells us how many leads got converted into actual customers. A high conversion rate means high sales.
c). User engagement: Google analytics allows you to view the user engagement on your website; high engagement means the customers are interested in your product.
With so much competition in the market, getting high search rankings has become a task for ecommerce businesses.
Without following the steps mentioned above, one cannot seek higher rankings.
So, implement all the measures discussed above and see your rankings blow through the roof.