Digital Marketing has grown exponentially and is a billion-dollar industry. Business owners do value digital marketing and leverage it. But similarly, like for any business, digital marketing needs more than just simple, consistent efforts.
Every startup is after digital marketing because of its marketing budget. It’s hard to sustain via traditional marketing. So many business owners do promote their business via digital marketing but yet don’t seem to understand it completely. If you wish to learn about digital marketing, you take up a digital marketing training course and market your business online.
Here are a handful of things that every business should know about digital marketing:-
1. Understand Your Digital Users/Customers
Every business is aware of its audience. Eventually, you would do your audience research based on your product/service and the audience in the current market. So far, it’s okay. But this is a digital era, and people interact differently online.
According to OptinMonster, around 69% of Americans shop online, and 25% of them shop online at least once a month. So over the years, people are being used to order online.
It’s essential to map out a seamless user journey starting from a user finding your business on the internet and becoming your customer. You need to apply current techniques to make someone your customer. Few companies don’t focus on this and later struggle to convert any of their traffic to their customers.
2. Content Will be Always The King
No matter which google algorithm shows up in the upcoming years. Suppose your content is unique, valuable, and pitched rightly to your readers. Then you don’t need to be worried about any traffic drop on your website. Always your content speaks for you, and people will engage with your businesses only via your content.
Similar things do apply to any business social media accounts. Suppose the content is authentic and valuable to your followers. Then you are always on the right track to grow on that social media platform.
So, what type of content do you need to publish?
Majorly any business owner should focus on the content:-
a). Which points out a specific problem
b). From which their readers could learn from it and find it useful
c). Which is shareable and branded to what you offer.
3. Mobile Optimization is Everything
According to Statista, there are over 3.5 billion active mobile users on the internet in 2020.
There is no doubt that most of your traffic to your website will be mobile users. So not optimizing your website for mobile users will always let your visitors drop-off and in turn, your revenue would go down too.
Mobile Optimization does include having a quick page loading time too. This helps your customer interact with your content swiftly and enhances their user journey.
4. Just Running Google Ads Doesn’t Mean Advertising
I know Google Ads are the go-to recommended and mostly used platform by any business to run ads. I agree that Google Ads are practical and high converting.
But the cost of running Google Ads in a competitive field is expensive because google is visited by millions of people every day. Along with such potential in the traffic source. You would have to experience many competitors for your target keywords. To stand out in the crowd, marketers need to learn, ‘How To Optimize Google Ads at Low Budget‘.
Some businesses don’t rely on Google Ads solely. The best examples are the print on demand and customizable Shopify stores. Few of them only generate revenue through Facebook Ads.
As a business owner, once you get the traffic and sales coming from Google Ads. You need to experiment with other traffic sources like Bing, Facebook, Instagram, and other native ad networks like Taboola and Outbrain. Find out here if Google Ads Express is right for you
You will be surprised to see when you could acquire customers at a lower cost than Google Ads. But this doesn’t mean that you should avoid Google Ads altogether. Every business is different. So experiment on multiple ad platforms with small ad budgets.
When you see promising results with anyone (or) two ad platforms. Then boost your ad budget on that particular ad platform and scale up your business
5. Influencer Marketing is a Thing
Over the last couple of years, Influencer has created a space from themselves where brands are paying them a good chunk of money to promote their products. In 2020 there are influencers everywhere and different influencers for different niches.
Influencer marketing is the new millennial marketing strategy. There is a business that should majorly depend upon on influencer campaign on various social media channels. According to Bigcommerce, in 2019, around 49% of the marketers and brands had a budget of 50,000$ and more spent on Influencer marketing.
There is no doubt that if done correctly. Then influencer marketing could do wonders for your business. The main aim to run an influencer marketing campaign is:-
a). Create Brand Awareness For Your Business
b). Connect Your Audience Via Their Favourite Social Media Platforms
c). Reach Newer Audience Outside Your Website
d). Drive More Leads and Sales To Your Business
6. Track Every campaign
Since a business could be promoted via different channels, it’s essential when you launch your initial strategies and track them. Later down, when a business sees results for its campaigns.
It’s evident that as a business owner, you would want to double and triple down on the stuff that’s proven to work for you. Suppose you know precisely which type of Ad campaign performed well (or) which backlink generated you more traffic. Then it would be easier for you to set-up easy marketing strategies to boost your revenue.
Every social media platform and every promotion channel doesn’t work for you. It would help if you kept trying and experimenting with new things that look promising. You might fail at your campaign badly. But you can always do proper in-depth research of your strategies and apply them to get better results than the past.
Every tip in this article is shared with you for a better understanding of digital marketing and what you should keep in mind while you apply digital marketing for your business.
In the market, every business is different, and every company’s strategies are different. You must set a budget and work on your digital marketing campaign based on what you have.
One final note to end this article, No matter for which platform (or) a website you’re optimizing your business. Your product/service should always be optimized for your customers first.