Marketing remains a fundamental operation for businesses, even in the wake of a pandemic that has dramatically changed the state of play for many enterprises. If you’re managing a marketing team in 2022, you’ll likely have experienced a great deal of change over the past three years, from the automation of various aspects of your job to the move to online, remote working. This guide is all about how you can adapt your management approach to make the most of the skills and experience in your marketing team, producing better outputs as a result.
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Managing teams remotely is a new challenge for those who’ve worked as the head of a marketing team for many years. The norms you learned when you were managing your team in an office space might feel that they’ve dropped away now that your team is based in their homes. But there are things that you can pick up, learn and adapt to help you better manage remote marketing teams. These include:
All of these tips won’t be advice you’re necessarily unfamiliar with, but they’re essential for the optimal operation of remote marketing teams. You’re looking to inspire and motivate, and you can do that with the right approach to online, remote management.
Marketing software has come in leaps and bounds over the past few years. That development of technology reached hyperdrive during the pandemic when many businesses sought technological solutions to their marketing requirements that would save them money and help them return on their investment in marketing. If you’re interested in researching new software products that could help your team be more productive, consider engaging with:
On that last note, organizing your files is one of the keys to marketing success in 2022. The best enterprise software for document management can be found by researching tools online and comparing each of them for features that suit the needs of your team.
The world of marketing is always changing, and it won’t wait for you to catch up. Whether you’re marketing on behalf of your company or you’re an agency that’s marketing for multiple companies at once, you’ll know that if you’re not keeping up with the pace of change, you’ll simply be left behind. For in-house teams, that means a loss of marketing share. For agencies, that means dissatisfied customers looking elsewhere for marketing services. Here’s how you’ll keep on top of new and emerging marketing techniques:
If you’re willing to constantly learn and keep your finger on the pulse of change in this vibrant industry, you’ll be better placed to avoid losing market share by using irrelevant marketing techniques in the future. Keep up to date and provide training to your staff when necessary to drive change internally as the marketing industry evolves externally.
Your marketing team has a budget and a reputation to uphold, whether you’re working in-house or as part of an agency. Each marketing team will know that they need to return on the investment that they’re given, and they need to be able to demonstrate that they’re worth working with and funding. In this sense, it’s of paramount importance that marketing managers are able to set key metrics for their performance and are also able to show their bosses how they’re reaching them. To this end, you should consider:
Marketing teams must be accountable and must show that they’re delivering real value to companies. If they cannot measure key metrics to demonstrate their success, they’ll quickly fall out of favor. If, however, they can show that they’re generating more income than they’re spending, they’ll guarantee their longevity.
These tips are designed for marketing managers who are looking for ways to improve their approach in 2022. Make a note of the advice contained here to become a smarter, more modern marketing manager this year.
Originally posted 2022-07-18 22:48:50.
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