Newegg Shuffle

After receiving criticism for its customer service last month, Newegg may be making more improvements. It seems that the shop has temporarily suspended its Newegg Shuffle lottery. The once-regular shopping event has not occurred for the first time since February 22.

Newegg claims that the Shuffle “[provides] our consumers with a more level playing field when bidding on limited-quantity items and helps prevent unscrupulous advantage-seeking behaviour.” The Newegg Shuffle has a wide variety of products, but the most popular ones are the Nvidia GeForce RTX 30 Series graphics cards, the AMD Radeon RX 6000 Series graphics cards, the Xbox One X, and the PlayStation 5.

The timing of Newegg’s lack of a Shuffle since February 22 is interesting. On that day, one week after Newegg’s ongoing customer service concerns came to light, the business expanded its no-hassle return policy to include all categories of open-box products it sells.

There may not be a causal relationship between the two events, but it is essential to remember that the Shuffle program has had its fair share of criticism. Many customers and commentators have complained that the Shuffle is often packed with unappealing package deals, despite Newegg’s claims that it is a more democratic means of putting hot-selling products into users’ hands (adding in superfluous things like monitors, motherboards, or SSDs).

Even the most recent Shuffle, on February 22, saw GeForce RTX 30 Series cards advertised at far more than the suggested retail price. For instance, we have no idea how many individuals would be overjoyed to get the “luxury” of spending over $2,000 on a brand new Asus TUF Gaming GeForce RTX 3080 Ti. Customers have a 0.01 percent chance of winning any given shuffle, as reported by our data as of April 2021. In recent years, as the price of GPUs has fallen steadily across the board, it has frequently been more cost-effective to buy a new graphics card on eBay than to go through the Newegg Shuffle.

Perhaps the Newegg Shuffle has been put on hold due to the increasing attention the firm has been receiving, or maybe the Newegg Shuffle has become less profitable for the company due to the rising supply and cooling need from cryptocurrency miners. A combination of the two is also feasible.

After contacting Newegg, we learned that the Shuffle will be available again shortly. We wouldn’t feel too sorry about it if it were to go forever. The Shuffle will always feel like a tool to push unwanted products on enthusiasts who just want a graphics card upgrade unless it becomes a lottery where you only need to buy the product you wish to, at reasonable prices.

However, unlike Best Buy, Newegg does not lock their graphics cards behind a $200 fence, making them easy to resell on the black market. With any luck, these unpleasant business tactics will go the way of the dinosaurs, and graphics card costs will continue to drop. No, we’re not willing to put our RTX 3080s on the line, but we can see a chance that hardware aficionados will have better times.


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