International Casino Expo London

The most extensive gaming exhibition in Europe is back this year. ICE London promises three days full of products and solutions to see, people to meet, and discussion panels on the most relevant topics in the Casino world today. The convention this year will occur between 12 and 14 April at the ExCeL London venue and over 30,000 guests are expected to step through their doors. Many of the leading gaming organizations will be present at this event, and each of them will have a separate booth. All the gaming sectors will be adequately represented at the exhibition, including betting, lottery, casino, eSports, mobile, payments, services, and more.  

In addition to this event, the ICE VOX conference regarding issues affecting experienced gaming professionals will also be happening simultaneously with the exhibition. Participants should know that this is a paid event that will take place in the same venue as the main one.

The International Casinos Exhibition is a yearly event organized by Clarion Gaming that first started in 1990. It aims to bring together everything and anyone from the gaming industry. Over the years, it managed to amass thousands of visitors and to provide a platform for every type of gaming solution, online or land-based. Here are some of the most important things you should know about this edition, especially if it’s your first one. After the pandemic forced a year-long break, many are excited to see ICE London again. Austin Reynolds, staff writer at said that “the event is like the Super Bowl for the iGaming industry, in terms of importance.”

The Numbers

When the organizers claimed that this was the biggest gaming event in Europe, they clearly meant it. More than 450 industry suppliers from 55 countries are expected to be at the event. If you are excited to see the latest trends in the industry, you would be thrilled to know that there will be more than 1000 product demos and solutions to view at the event.

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If you are looking to establish more connections and partnerships, you can participate in one of the 50+ networking events happening at the expo. For the curious ones, ICE London partners have prepared 12 in-depth masterclasses.

The Most Important Guests

As for every edition, there will be a lot of exhibitors looking to amaze you with their latest technologies and offers. It can be challenging to find the most suitable one for your interest with so many to choose from. Here are some of the most innovating and leading successful companies that are showcasing their products or services at ICE this year.


Flows is a company based in the United Kingdom that aims to accelerate the delivery of applications and integrations through automation. They aim to empower gaming businesses and offer them real-time reporting through their powerful tracking tools, all of that without needing to code. Using their proprietary interface, you can facilitate API integration with ease.


This promising company based in Malta provides operators with casino software, content solutions, payment implementation, casino sports games, and many more services. With over 120 customers all across the globe, EveryMatrix claims to have scalable options for every type of gaming business, no matter the size. They’re also a member of the World Lottery Association, European Lotteries Association, and iDEA Growth in the US. If you are interested in hearing out more about EveryMatrix, you can find them at stand N7-110.

Pronet Gaming

With over 9,500 variations of acclaimed casino games coming from the top providers in the world, Pronet Gaming is regarded as a next-gen iGaming experience on the market. They specialize in developing easily customizable gaming platforms that are also scaling with the growth of the business. They have perfected casino software from retail to online and are collaborating with leading companies such as Habanero, XPG, Microgaming, Pragmatic Play, and many others. The UK Based solution provider will be present at stand S5-106, ready to impress you and showcase their offers.

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Judging by the presentation, it looks like it will be an excellent year for ICE London, especially after the long break. Companies are thrilled to exhibit their services and new products. At the same time, attendees get an opportunity to increase their social network further and to develop their knowledge about the industry. We’re definitely looking forward to the event.


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