Why Are Nike Off-White Sneakers so Expensive?

Gen X, Millenials, and Gen Z all have one big thing in common: a love of sneakers. 

Streetwear and sneakerheads have been sweeping the nation for years trying to find the infamous Nike Off-White sneakers.

Have you been trying to buy Nike x Off-White sneakers, but can’t seem to find them? After all, they sell out pretty fast from many sources, and when you do find them, they are so valuable that many can’t afford the cost. 

Keep reading to learn more about why Nike Off-White sneakers cost so much money.

A Brief History of Nike Sneakers

Nike started out as Blue Ribbon Sports (BRS) and was founded by an Olympic running coach. After importing some shoes from Japan and experimenting with different ways to use rubber on the soles, Nike officially became the name of this company in 1971. 

The first couple of shoes that were most popular were released as running shoes. After that, Nike started to get into producing basketball shoes, including the Blazer shoe worn by George Gervin. In 1982, the Nike Air Force 1 was released (in high top form) as the first basketball shoe to have air in the sole.

As the years passed, Nike released a variety of running and basketball shoes specifically. They didn’t even have a retail store until 1990.

Today, Nike is a household name around the entire world. You can see more of their shoe styles to find out more. They changed the shoe game for many popular sports on a global level, and as a result, the shoes people wear at home have started to evolve as well.

People have had a huge shift in past years from regular modern attire to more athleisure or athletic clothing. Many luxury brands are even bringing this style of clothing to the forefront, including Gucci, Prada, and Louis Vuitton. 

Many individuals in the United States own sneakers that they wear on a regular basis. Because Nike is such a big name, they are a familiar shoe by default that people want to buy and people are willing to pay more for their sneakers. In addition to that, more and more brands or designers (including Off-White) want to collaborate with this mega-brand. 

Why Are Nike Off-White Sneakers Specifically so Expensive?

Even though some people may argue that Nike speakers are expensive in general, their Off-White colorways are explicitly known to be more pricey. 

The Off-White Nike Jordans are a product of Virgil Abloh, who is a huge name in the streetwear and sneaker industry. He was the artistic director for Kanye West’s shoe brand DONDA before going off on his own to form Off-White in 2012. After a few years, this brand partnered with Nike as the perfect pair of Nike x Off-White sneakers.

These are some of the hottest, most famous shoes in recent history. For this reason, everyone wants a pair and they sell for more money.

Marketing is part of what has made Nike such a success. They make people want to buy things that are deemed to be the most popular or trendy. Within the last 10 years, Off-White shoes and accessories have especially become stylish and desirable to those that like streetwear, even causing other brands to create copies of the design.

Put Your Fashion Foot Forward

Simply put, Nike Off-White sneakers are so expensive because they are popular, famous, and fashionable. Everyone seems to want a pair, but they are hard to find for a price many can afford. If that’s the case, we would recommend you to read: The 10 Best Waterproof Sneakers Available Online in 2021!, published by Loom, this article will help you find the best sneakers in various price ranges that you can afford.

Are you someone that loves streetwear? If you’re looking for other fashion tips to help you stay current and stylish, you’re in the right place.

Check out more of our athleisure style tips on our blog today.