Noise, one of India’s leading wearable and smart accessory brands, has successfully built its identity by partnering with some of the country’s most inspiring personalities. A Noise brand ambassador is not just a celebrity face—it’s someone who reflects the company’s values of fitness, perseverance, innovation, and style.
This article covers the latest Noise brand ambassadors (2025), their roles, and why Noise’s ambassador strategy matters in today’s competitive smartwatch market.
Who is a Noise Brand Ambassador?
A Noise brand ambassador is a public figure—such as a cricketer, Olympic athlete, or actor—chosen to represent the brand in advertising campaigns, product launches, and social media promotions.
Their responsibilities include:
-
Featuring in TV ads, digital campaigns, and influencer marketing.
-
Associating with smartwatches, earbuds, and lifestyle gadgets.
-
Inspiring Noise’s core audience—millennials and Gen Z.
-
Aligning with Noise’s motto: “Listen to the Noise Within.”
Current Noise Brand Ambassadors (2025)
Noise has onboarded several high-profile ambassadors who embody fitness, motivation, and style:
-
Virat Kohli – Indian cricket captain & global sports icon. Became Noise’s brand ambassador in 2022 for its smartwatch category.
-
Neeraj Chopra – Olympic Gold Medalist (Javelin). Joined in 2023 to inspire young India with his “never give up” spirit.
-
Rishabh Pant – Wicketkeeper-batsman known for resilience and energy. Represents Noise’s youthful appeal.
-
Taapsee Pannu – Actress & fitness enthusiast. Campaign face for Noise’s “Dil Ka Shor” initiative.
-
Vaani Kapoor – Bollywood actress, promoting the stylish X-Fit 2 smartwatch under the “#KeepGoing” campaign.
Each ambassador reinforces Noise’s values of health, determination, and connected lifestyle innovation.
Why Does Noise Appoint Brand Ambassadors?
Noise operates in a highly competitive wearables market alongside brands such as boAt, Fire-Boltt, and Amazfit. Ambassadors help the brand stand out.
Benefits of Noise’s Ambassador Strategy:
-
✅ Trust & Credibility – Endorsements from respected athletes/actors strengthen Noise’s reputation.
-
✅ Youth Connection – Ambassadors like Kohli and Pant engage millennials & Gen Z consumers.
-
✅ Fitness & Lifestyle Appeal – Aligns with Noise’s smartwatch and health monitoring features.
-
✅ Market Differentiation – Unique campaigns, such as “Listen to the Noise Within,” cut through the clutter.
Conclusion
Noise’s choice of brand ambassadors shows a clear alignment between product features and personality values. By partnering with achievers like Virat Kohli and Neeraj Chopra, Noise emphasizes discipline, innovation, and inspiration—all essential to its growth as a top Indian wearable brand.
In the coming years, Noise is likely to expand its ambassador roster further to connect with new audiences in fitness, fashion, and lifestyle tech.