AU Small Finance Bank’s latest brand campaign continues its core platform “Soch Badlo, aur Bank Bhi”, encouraging customers to rethink traditional banking choices and switch to a more modern, customer-friendly bank.
Launched in late 2025, the campaign focuses on everyday financial moments and highlights how AU Small Finance Bank fits seamlessly into people’s lives with smarter, simpler banking solutions.
Who are the brand ambassadors in AU Small Finance Bank’s latest campaign?
The latest AU Small Finance Bank campaign features Ranbir Kapoor and Rashmika Mandanna as brand ambassadors.
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Ranbir Kapoor represents trust, reliability, and mass appeal
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Rashmika Mandanna adds youthfulness, warmth, and pan-India connect
Together, they help humanise banking decisions and make them more relatable for Indian audiences.
What is the main message of the AU Small Finance Bank brand campaign?
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The central message of the campaign is:
“If your life has changed, your bank should too.”
Through humour-led storytelling, the ads urge consumers to:
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Question outdated banking habits
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Choose a bank that matches their lifestyle
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Experience better service, transparency, and digital convenience
The tone is conversational rather than promotional, making the message easy to remember and trust.
What products are highlighted in the campaign?
The campaign subtly showcases AU Small Finance Bank’s key offerings, including:
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Savings accounts with competitive interest rates
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Monthly interest credit options
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Digital banking via AU 0101 app
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Debit card lifestyle benefits
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Business and current account solutions
Instead of hard selling, these benefits are integrated naturally into everyday scenarios.
Why is this campaign important for AU Small Finance Bank?
This campaign plays a strategic role as AU Small Finance Bank strengthens its national presence and prepares for future growth as a full-scale banking institution.
Key objectives include:
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Building trust beyond the “small finance bank” perception
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Increasing brand recall across urban and semi-urban markets
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Positioning AU as a strong alternative to legacy banks
Which agency created AU Small Finance Bank’s latest campaign?
The campaign has been conceptualised and executed by McCann Worldgroup India, continuing AU Bank’s long-term partnership with the agency.
Where is the AU Small Finance Bank campaign running?
The brand campaign is being rolled out through a 360-degree media strategy, including:
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Television commercials
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Digital and OTT platforms
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Social media
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Print and outdoor media
This ensures high visibility across both digital-first and traditional audiences.
What makes this campaign different from previous bank ads?
Unlike conventional banking ads, AU Small Finance Bank’s latest campaign:
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Uses humour instead of financial jargon
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Focuses on real-life conversations
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Positions banking as a lifestyle choice
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Encourages mindset change rather than product push
This approach helps the brand connect emotionally while still communicating value.
Before its latest campaign, AU Small Finance Bank’s previous brand ambassadors were Aamir Khan and Kiara Advani, who fronted the bank’s communication starting in 2021. Their campaign revolved around the theme “Badlaav” / “Badlaav Humse Hai”, encouraging customers to embrace change and move away from conventional banking experiences. The messaging focused on trust, transformation, and customer-first banking, laying the foundation for AU Bank’s later brand platform “Soch Badlo, aur Bank Bhi,” which continues to guide its current brand communication strategy.
FAQ
Q: What is AU Small Finance Bank’s latest brand campaign called?
A: The campaign continues under the platform “Soch Badlo, aur Bank Bhi.”
Q: Who stars in AU Small Finance Bank’s new ads?
A: Ranbir Kapoor and Rashmika Mandanna.
Q: What is the key idea of the campaign?
A: Encouraging people to rethink their banking choices as their lives evolve.
Q: Is the campaign product-focused or brand-focused?
A: It is primarily brand-led with subtle product integration.