Bollywood star Vaani Kapoor has officially joined Lukson Jewellery as its new brand ambassador. The premium fine jewellery label under the JK Star Group aims to redefine luxury with purpose through its latest campaign, “Shine Responsibly.”
This partnership highlights a shift in the jewellery industry—toward sustainable luxury powered by lab-grown diamonds and ethical craftsmanship.
Lukson Jewellery: A Legacy Reimagined
Launched in 2024 by Anand Lukhi and Vedant Lukhi, Lukson Jewellery builds on the 34-year legacy of the JK Star Group, a trusted name in diamond artistry.
The brand combines traditional craftsmanship with modern technology, ensuring that each piece reflects beauty, precision, and purpose.
At its core, Lukson is committed to lab-grown diamonds—identical in sparkle and structure to mined ones but created through sustainable processes. This shift eliminates the environmental and ethical challenges tied to traditional mining.
Every creation is designed and crafted in-house, ensuring transparency and quality. This direct model allows Lukson to offer fine jewellery at fair prices, appealing to a new generation of conscious buyers.
Key Takeaways
- Vaani Kapoor joins Lukson Jewellery as the face of the “Shine Responsibly” campaign.
- Lukson promotes lab-grown diamonds for sustainable, ethical luxury.
- The campaign blends craftsmanship, innovation, and conscience.
- It reflects India’s growing shift toward eco-conscious fine jewellery.
Vaani Kapoor: The Face of Conscious Glamour
By choosing Vaani Kapoor, Lukson Jewellery found a perfect reflection of its brand spirit—elegant, modern, and authentic.
Known for her refined charm and relatable confidence, Vaani embodies the values of grace and individuality. She represents women who seek beauty with conscience—balancing style with sustainability.
Her partnership with Lukson bridges the gap between high-end fashion and responsible living, inspiring today’s consumers to shine responsibly.
Inside the Campaign: “Shine Responsibly”
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The campaign showcases Vaani Kapoor in exquisite lab-grown diamond jewellery, styled with minimal elegance.
Set against soft ivory and golden backdrops, the visuals highlight craftsmanship and timeless design. The message is clear—luxury isn’t just for occasions; it’s for every day, done ethically.
Lukson’s campaign rolls out across digital, print, and social media, supported by influencers promoting conscious consumption and modern elegance.
A New Direction for India’s Jewellery Market
Lukson’s focus on sustainability and transparency marks a pivotal shift in the Indian jewellery landscape.
As millennials and Gen Z buyers increasingly value eco-friendly and ethical brands, Lukson stands out as a leader in responsible luxury.
With Vaani Kapoor as its ambassador, the brand reinforces that modern luxury is mindful, meaningful, and accessible.