While few businesses foresaw the paralysis the Covid-19 would deal us, many were quick to shift their approach to ensure business continuity.
Through web articles, emails, digital ads, and virtual presentations, businesses kept communication channels open, fostered connections, and delivered value.
If you’re still on the fence over digitizing your business, now is the time to do so. Because even though we’re shaking off the effects of Covid-19, these tactics have changed marketing as we knew it.
They will be among the digital strategies that take center stage going forward. Post pandemic, here are five strategies sales and marketing teams can adopt for greater success.
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It was tough enough retaining customers and keeping revenue going before the pandemic so we can understand the daunting task marketers face today.
With shifting needs and lower budgets, many customers cut down spending or abandoned projects altogether.
Those who stayed with you, the pandemic notwithstanding deserve greater attention to ensure you’re meeting their needs as expected and cement their loyalty. Top tips to help you do so include:
For many businesses, there’s an invisible but divisive line between sales and marketing that keeps them working cohesively.
Teams speak to different leads within a target company, which means information is varied and possibly inconsistent. Without a single point of contact, target accounts contend with fragmented experiences as departments cross each other where key decisions need to be made.
With an account-based salesforce approach accounts are segmented and allocated to individual team members.
The main advantage of this approach is that the rep now becomes the sole contact person, responsible for forging relationships with decision-makers in the target accounts. They oversee all communication, outreach, and progression along the sales funnel.
Each rep modifies information for their own accounts, enforcing accountability and minimizing situations where other reps tamper with a colleague’s account.
Not only does this ease weekly or monthly reporting, but sales managers can monitor target account metrics. And through it, effectively advise the rep on ways to motivate the prospect forward.
Armed with a name, phone number, and some background information, you go on and “interrupt” a stranger’s day to sell them your solutions.
Cold calling is one of the toughest selling strategies there is. Yet it makes for human connections, allowing you to introduce and work up an interest in your solutions to companies that may need them.
Post covid, here are several skills that may come in handy as you contact potential customers:
An omnichannel approach unifies the team around a defined methodology that provides well-coordinated and consistent consumer experiences across channels. From online experiences to messaging, and interactions, all consumer touchpoints are made cohesive.
This holistic approach allows buyers to switch platforms at any point in the sales cycle without having to re-engage. This eliminates the frustrating back and forth communication which often results in zero or poor progression.
When all your channels are interconnected and you have total visibility of the buyer’s actions, you can facilitate seamless transitions.
Best practices include:
Through themed events, webinars, and virtual conferences marketers can educate audiences, nurture leads, pitch their offerings, forge relationships, and establish thought leadership.
Audiences can engage the host in real-time conversations and experience personalized interactions. The organizers enjoy wider reach scalability and the ability to track metrics to improve future events.
As you organize your virtual events, consider the following:
Originally posted 2022-05-13 23:03:38.
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