When it comes to blending star power with everyday rituals, Bru Gold has struck the right note with its latest ad campaign featuring Aditya Roy Kapur and Sara Ali Khan. The commercial, filled with playful banter and warm chemistry, highlights how a cup of coffee can transform into a moment of connection.
A Fresh Take on Coffee Advertising
In the new TVC, Sara Ali Khan playfully questions Aditya about the “Gold Edition”, to which he responds with wit and charm. The script uses quirky wordplay—phrases like “Kamalicious” and “Shantastic”—to capture the fun tone. This light-hearted approach is refreshing compared to typical coffee ads that lean heavily on sophistication.
By choosing Sara and Aditya, Bru Gold taps into two of Bollywood’s most relatable stars. Sara’s bubbly personality complements Aditya’s calm and composed presence, making their interactions feel natural. The campaign successfully reflects how coffee is not just a beverage but also a medium for creating joyful, everyday moments.
Why Bru Gold Stands Out
At its core, the campaign is built around the product’s unique qualities. Bru Gold is a freeze-dried coffee made from select beans, roasted and crystallised to lock in its rich aroma and flavour. Packaged in a stylish leaf-shaped jar, the coffee exudes a premium feel while remaining accessible.
The ad effectively highlights this positioning without compromising on entertainment. Instead of a direct sales pitch, the narrative shows how coffee becomes part of playful conversations—a storytelling approach that resonates with millennials and Gen Z.
Marketing with Relevance and Relatability
The decision to cast Sara Ali Khan and Aditya Roy Kapur is no coincidence. Both stars are admired for their youth appeal and authentic personalities. Their pairing adds aspirational value while keeping the ad relatable. For audiences, it signals that Bru Gold is not just a drink—it’s an experience to be shared.
By leveraging cultural cues of romance and togetherness, the brand connects emotionally with consumers. The TVC has been rolled out on television and digital platforms, ensuring wide visibility during the festive season—a time when people indulge in premium food and beverage choices.
Final Thoughts
The Bru Gold campaign featuring Aditya Roy Kapur and Sara Ali Khan is more than just another celebrity endorsement. It blends product storytelling, chemistry, and cultural relevance into one memorable narrative. By doing so, Bru Gold positions itself as not only a premium coffee but also a catalyst for conversations and connections.
With its aromatic promise and clever marketing, Bru Gold shows that a cup of coffee can indeed brew more than flavour—it can brew memories.