Vikram Karwal as CMO of Marico marks a significant leadership move for one of India’s most trusted FMCG companies. With deep expertise in brand building, consumer insights, and large-scale portfolio management, Vikram Karwal’s appointment signals Marico Limited’s continued focus on strengthening its core categories while accelerating premiumisation and innovation across hair care and healthy foods.
Vikram Karwal’s Marketing Leadership Journey
Before joining Marico, Vikram Karwal worked at Mondelez International, where he held the position of Senior Director – Marketing (Chocolates). During his tenure, he played a pivotal role in shaping the growth strategy for iconic chocolate brands, driving category expansion, consumer engagement, and high-impact campaigns in a highly competitive FMCG landscape.
His experience at Mondelez exposed him to global marketing frameworks, data-led decision-making, and modern brand storytelling—skills that align seamlessly with Marico’s evolving brand ambitions.
Role as Chief Marketing Officer at Marico
As Chief Marketing Officer (CMO) of Marico Limited, Vikram Karwal is expected to lead brand strategy, consumer communication, and portfolio transformation. His focus will likely span:
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Strengthening leadership in core hair care brands
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Driving innovation in healthy edible oils and foods
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Enhancing digital-first and purpose-led marketing
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Building long-term consumer relevance across urban and rural India
Marico’s strong legacy, combined with Karwal’s modern marketing approach, positions the company well for its next phase of growth.
About Marico Limited and Its Key Brands
Marico Limited is a leading Indian FMCG company with a strong presence in hair care, edible oils, and wellness-focused food products. The company’s portfolio includes several household names:
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Parachute – India’s most trusted coconut oil brand
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Parachute Advansed – Advanced hair nourishment solutions
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Set Wet – Men’s grooming and styling range
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Saffola – Health-focused edible oils and foods
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Nihar – Affordable hair oil brand with deep rural reach
Marico’s business is largely driven by oil-based and hair-related categories, where it holds dominant market positions and strong consumer loyalty.
Vikram Karwal’s LinkedIn Announcement
Below is Vikram Karwal’s LinkedIn post sharing insights around his professional journey and leadership outlook:
Why Vikram Karwal’s Appointment Matters for Marico
The appointment of Vikram Karwal as CMO reflects Marico’s intent to blend legacy brand strength with contemporary marketing thinking. His background in global FMCG, coupled with Marico’s strong India-first brands, creates an opportunity to scale innovation while maintaining deep cultural relevance.
FAQs
Which products are in the Marico company?
Marico’s product portfolio includes Parachute coconut oil, Parachute Advansed hair oils, Set Wet men’s grooming products, Saffola edible oils and foods, and Nihar hair oils, among others.
Is Marico an Indian company?
Yes, Marico Limited is an Indian FMCG company, headquartered in Mumbai, with operations across India and international markets.
Is Saffola owned by Adani?
No. Saffola is owned by Marico Limited. The brand often gets confused with Fortune, which is owned by Adani Wilmar.
Who owns the Marico company?
Marico Limited was founded by Harsh Mariwala, who remains a key promoter and influential figure in the company’s leadership.