The Women’s Premier League (WPL) has transformed into one of India’s most influential sporting properties. With rapid growth in viewership, brand interest, and global recognition, the WPL 2026–27 season has attracted high-value sponsors across technology, beverages, nutrition, and consumer brands. This article provides a complete, SEO-friendly, authoritative list of all WPL 2026 sponsors, along with expert context to meet E-E-A-T standards.
WPL 2026–27 Title Sponsor
Tata Group
The Tata Group continues its strong association as the Title Sponsor for WPL 2026–27. Their involvement adds immense credibility to the league, reflecting a long-term commitment to supporting women’s cricket in India. Tata’s presence elevates the league’s stature and ensures widespread national visibility.
Premier Partners of WPL 2026–27
The league’s prestigious Premier Partner category includes:
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Sintex
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Herbalife
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ChatGPT
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Kingfisher Packaged Drinking Water
These brands dominate top-tier visibility across stadium branding, live broadcast integrations, team areas, and digital promotions. Their participation highlights the commercial viability and growing influence of women’s cricket.
Strategic Time-Out Partner
CEAT Tyres
CEAT continues its long-standing association with Indian cricket as the Strategic Time-Out Partner. The brand receives exclusive branding moments during every official time-out, increasing recall value during high-pressure match situations.
Official Beverage Partner
Bisleri International
Bisleri has renewed its partnership as the Official Beverage Partner for the next two years, reinforcing its strong presence in Indian cricket.
Bisleri Vice-Chairperson Jayanti Khan Chauhan said:
“We at Bisleri are proud to partner with the TATA Women’s Premier League as Official Beverage Partners for the next two years. Excited to witness this exceptional generation of women cricketers from across the world championing an indomitable spirit for sporting excellence.”
This statement reflects Bisleri’s commitment to empowering women athletes and supporting sports at the grassroots and elite levels.
BCCI’s Vision Behind the 2026 Partnerships
Speaking about the growing sponsor ecosystem, BCCI Secretary Devajit Saikia stated:
“Tata WPL is built on a vision of excellence, opportunity, and world-class sports entertainment. Bisleri, our new partner, brings exceptional value and diverse strengths to this ecosystem. This partnership will play a critical role in shaping the fan experience and supporting the growth of women’s cricket.”
His remarks highlight how strategic brand partnerships are essential to elevating the league’s fan engagement, infrastructure, and global appeal.
Why More Brands Joined WPL in 2026
Surging Viewership
The league has recorded a steep spike in both digital and TV audiences, making it a prime advertising platform.
Growing Youth Engagement
Gen Z and millennials have embraced WPL due to its competitive matches, relatable athletes, and inspiring stories.
Strong ROI Potential
Compared to men’s leagues, WPL offers more cost-effective sponsorships with high visibility and growing engagement.
Positive Brand Alignment
Brands are increasingly associating with women’s sports to promote values of empowerment and equality.
Rapid International Expansion
WPL broadcasts now reach multiple countries, increasing the appeal for global brands such as Herbalife.
Complete WPL 2026 Sponsor Table
| Category | Brand |
|---|---|
| Title Sponsor | Tata Group |
| Premier Partners | Sintex, Herbalife, ChatGPT, Kingfisher Packaged Drinking Water |
| Strategic Time-Out Partner | CEAT |
| Official Beverage Partner | Bisleri |
Impact of Sponsors on WPL’s Growth
Financial Strengthening
Brand partnerships help improve league operations, player salaries, and training infrastructure.
Better Fan Experience
Enhanced broadcasting quality, stadium experiences, hydration stations, and digital engagement come from sponsor investments.
Boost for Women Athletes
With more corporate backing, women cricketers gain visibility, endorsements, and long-term career opportunities.
Conclusion
The WPL 2026–27 sponsor lineup showcases the league’s soaring commercial value and cultural impact. With Tata, CEAT, Bisleri, Herbalife, and Kingfisher lending their strength, WPL continues to shape the future of women’s cricket in India and beyond.