Sting Energy Drink – How It Became a Mass-Market Phenomenon in India
When Sting entered India, the energy drink market was small, expensive, and dominated by premium brands like Red Bull. Energy drinks were considered luxury items, mostly found in malls, airports, and high-end outlets. Sting changed the category completely. It democratized energy drinks and became the first brand available in every gali, kirana shop, college canteen, … Read more