As India steps into its biggest festive season, ride-hailing platform Rapido has rolled out two special ad campaigns — #AeHaloWithRapido for Navaratri and #RapidoSohaay for Durga Puja. With millions of devotees and revelers heading out for pandal hopping, cultural events, and garba nights, traffic congestion is a common worry. Rapido aims to solve this by ensuring riders can reach on time, without compromising comfort or safety.
AeHaloWithRapido: Celebrating Navaratri With Hassle-Free Travel
The #AeHaloWithRapido campaign is tailored for Navaratri travelers, particularly those heading to garba and dandiya nights that often go late into the evening. By offering Bike-Taxis, Autos, and Cabs, Rapido ensures that users have multiple commuting options to skip the traffic chaos and arrive at celebrations on time.
The hashtag itself, “Ae Halo”, resonates with Gujarat’s festive spirit, symbolizing togetherness and calling people to join the dance and devotion. Through this campaign, Rapido is positioning itself as the go-to travel partner for Navaratri nights.
RapidoSohaay: A Pujo Companion for Devotees
For Durga Puja, Rapido has launched the #RapidoSohaay campaign, designed to support the massive crowd movement across Kolkata, Delhi, and other Pujo-celebrating cities. From pandal hopping to family gatherings, devotees often struggle with delayed transport during the festive rush.
“Sohaay,” which means help in Bengali, reflects the campaign’s mission — to assist people in reaching their puja destinations smoothly. By addressing last-mile connectivity issues, Rapido ensures that the essence and joy of Pujo remains uninterrupted.
Festive Fleet Optimization & Safety Features
To make these campaigns effective, Rapido has optimized its fleet and routes during the festive period. Features like real-time tracking, transparent fares, and enhanced safety systems strengthen customer trust. The brand also emphasises affordable fares, making it a practical choice for students, families, and office workers heading out for festivities.
According to Pawandip Singh, CMO of Rapido, “Festivals in India are about joy, togetherness, and tradition, where every minute counts. At Rapido, we believe no ride should hold up a customer’s celebrations. With these campaigns, we want to turn every trip into a reason to smile.”
Rapido’s Festive Marketing Strategy
These campaigns follow Rapido’s earlier initiative — #RideLavkarMumbaikar, launched in Mumbai during Ganesh Chaturthi. By targeting India’s biggest festivals, Rapido is building strong emotional connections with its audience while solving real mobility challenges.
The campaigns are being amplified across digital, social media, print, and OOH advertising, ensuring wide visibility. This integrated approach not only boosts brand recall but also highlights Rapido’s commitment to cultural relevance and customer-first service.
Why It Matters
During festivals, delays can mean missing an aarti, a cultural program, or even a family get-together. By focusing on punctuality, comfort, and affordability, Rapido has smartly positioned itself as more than just a ride-sharing service — it’s becoming a festive travel partner.
In cities where congestion is unavoidable, these campaigns offer practical solutions and reinforce the brand’s trustworthiness in solving last-mile challenges.
Conclusion
Rapido’s #AeHaloWithRapido and #RapidoSohaay campaigns highlight how technology and cultural sensitivity can blend to solve real-world mobility issues during India’s busiest festive season. With optimized fleets, safety features, and transparent pricing, Rapido ensures that celebrations remain stress-free and joyful.
Whether it’s garba nights in Gujarat or pandal hopping in Kolkata, Rapido is riding the festive wave as a trusted travel companion.