Polycab India has unveiled a powerful new festive campaign that puts the spotlight on the unsung heroes of India’s celebrations — electricians. Anchored by a masterbrand TVC, the campaign emphasizes safety, joy, and national progress, while showcasing Polycab’s role as a trusted name in electrical products.
Celebrating India’s Festive Spirit
The TVC beautifully captures the cultural vibrancy of festivals across India — from the lively Garba dances of Gujarat to Golu traditions in South India, and from the grandeur of Durga Puja in Bengal to the emotional warmth of an Army officer returning home for Diwali. Each moment highlights the crucial role of electricians, portrayed as the backbone, ensuring that homes and public spaces remain safe and illuminated.
By blending regional diversity with universal celebration, the ad connects with audiences nationwide, making it relatable to every Indian household.
Honouring the Electricians Behind the Scenes
At the heart of the campaign lies Polycab’s acknowledgement of electricians — the professionals who install and maintain the company’s wires, cables, switches, fans, and lighting systems. By showcasing their dedication, the film reinforces Polycab’s brand promise of delivering India’s safe and happy connection.
This approach not only celebrates electricians but also builds trust by reminding consumers of the importance of safety-first electrical solutions during festivals.
Music by Salim–Sulaiman
The festive film’s soundtrack, composed by the acclaimed duo Salim–Sulaiman, blends traditional Indian musical elements with a modern flair. The lively jingle amplifies the celebratory tone of the campaign, creating a strong sonic identity that reinforces Polycab’s brand recall.
More Than Just Festivals: Powering National Progress
Beyond festive celebrations, the TVC highlights Polycab’s broader role in India’s development. The brand is instrumental in powering critical infrastructure projects such as metros, tunnels, and bridges, showcasing its contribution to the nation’s growth and modernization.
This dual message — powering homes safely while enabling large-scale infrastructure — strengthens Polycab’s positioning as both a consumer-trusted brand and an industry leader in electrical solutions.
Brand Leaders on the Campaign
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Shwetal Basu, SVP, Brand & Marcom, Polycab India, shared:
“Festivals shine brighter when they’re safe. At Polycab, we’re proud to be the trusted connection behind India’s celebrations — lighting up homes, protecting what matters, and powering joy.” -
Sean Gomes, Partner, Creative, R K SWAMY, added:
“India’s festival season is a kaleidoscope of colours and joy. We wanted to honour the electricians who illuminate it all, with a lively jingle set to Salim–Sulaiman’s music — embodying Polycab’s promise of India’s Safe Happy Connection.”
Final Thoughts
Polycab’s festive campaign is more than just an advertisement — it’s a tribute to electricians who ensure India’s celebrations are safe, bright, and joyful. With strong storytelling, cultural authenticity, and a focus on safety, the ad resonates deeply with audiences while reinforcing Polycab’s vision of building a safe and happy India.