Generating leads for your business is not easy since it involves lots of hard work and patience to get the job done. Most companies are always in trouble when it comes to generating leads that convert into sales later, contributing to the general success of the business.
According to the research done across different businesses, only 22% of the companies are satisfied with their conversion rate. This indicates that most companies are performing poorly in terms of lead generation. However, there are many things you can do in your business to increase the conversion rate.
There is nothing important in a business like conversion rate optimization, also known as CRO. You can spend significant bucks on ad campaigns and email marketing but still record a poor conversion rate. All business owners need to ensure that their sites are fully optimized to enhance the conversion rate.
Below are the eight conversion rate optimization checklists for your business. Let’s navigate together!
1. Headline
The headline sends the first impression when prospects visit your business site. Keep in mind that you only have a total of fifteen seconds to curb the attention of your visitors. Remember that most of the visitors who enter your business site do not stay for long since they have other things to attend to.
You need to focus on attracting the attention of your clients within the shortest time possible to attain your goal in business. It is complicated to make a difference using the design, layout, and theme of your business site. Ensure that your headline stands out from the rest to make your site the best compared to others.
Note that the headlines on your business site cover approximately three-quarters of the work done on the site.
2. Copy
The next immediate thing after the headline is the copy that carries the whole concept. Besides, you need to optimize your copy for conversion. However, most business owners get it challenging to optimize their landing pages.
In addition, ensure that the entire copy is in line with the headline. Once the visitors find out that the copy is irrelevant, they are likely to leave immediately and visit the related sites. Include the crux in the introduction of the copy to add weight and make it more relevant.
Use short paragraphs that are concise and direct to the point. Remember that prospects do not have a lot of time to read through fluffy content that does not contribute to their well-being.
3. Call to Action
A call to action is a crucial feature contributing to an incredible conversion rate. The CTA can either break the deal or make the deal. You need to be mindful of how and where you place the call to action to enhance the conversion rate. If you remain careful on the placement of the CTA, you stand a better chance to secure potential clients in the long run.
The CTAs placed on one page within a business site should have a uniform goal of persuading visitors. Ensure that the call to action is spread uniformly and clickable in nature to redirect visitors to other pages. In addition, ensure that the CTAs are visible since potential clients don’t have the time to keep searching where the button is located.
4. Clean Design
Most people prefer reading content that is well presented and enticing. You need to create a clean design for your content to win potential clients and make the site outstanding. Remember that every business owner focuses on making their site stand out from the rest.
More than half of potential clients prefer reading content displayed in an attractive manner. Ensure that every word in the content counts and delivers the ultimate goal of the business. You can hire designers to help you create an exceptional design for your business site to persuade visitors.
5. Clarity of the Website
Once visitors enter your site, they are always looking for content to help them solve the problem at hand. The homepage should incorporate clear information and highlight some of the major benefits of the products you are offering to your target market.
Focus on creating trust by investing in factual information about your business brand and your products. Investing in more valuable information gives you a better opportunity to connect your business to the target market.
Once prospects read the first page on your business site, they automatically understand what they are likely to benefit from your brand. Ensure that you list all the possible features of your products to make customers understand more about the products you are offering.
6. Testimonials
Testimonials are fantastic features that create trust and build a solid relationship between your business brand and the audience. The testimonials generate great results when placed on the home page and ensure that they carry enticing information that can help you win customers.
When customers view your testimonials, you create credibility in their minds, enabling them to prioritize your brand. As a result, they increased the conversion rate giving your business a competitive advantage that makes it unique in the industry.
You can get the reviews by asking your customers to give you a fair assessment after using some of your products. Besides, you can create a program that requests reviews from your customers after purchase to help you get testimonials to display on your home page.
Keep in mind that testimonials that come with numbers are pretty good since they give clear information regarding your products. In addition, testimonials with headshots are more credible since they have information that prospects can trust.
7. Top Products
As a business owner, you need to figure out some of your top products performing well and display them on your first page. You can find the top products by using data analytics to identify some of the most viewed products on your business site.
Also, identify some of your best sellers and present them on your landing page, where visitors can view them immediately after they enter the page. This will also increase visitors’ time on your business website since they are likely to take some time viewing the products.
Apart from increasing the time spent by visitors on the site, it also increases the conversion rate, which is essential to the business’s success.
8. Offer
An offer evaluates more about what makes your products stand out. Evaluate your ability if you are better positioned to convince readers into leads and close deals that contribute to your business’s success.
Besides, explore how your business focuses on helping the target audience solve their problems. Remember that the availability of any mismatch in your offer is likely to ruin the entire conversion process. Apart from the relevant offer, ensure that it comes with added value to your customers and the business in general.
A business might have an excellent offer, but a failure in explaining it appropriately is likely to hinder its ultimate goal. Ensure that you are clear enough on what you are offering. Remain focused on a single goal and work towards attaining it within the intended audience.
Final Word
The conversion rate optimization checklist involves many aspects that need to be considered to the latter. Optimizing the landing page is one of the checklists that 75% of businesses find difficult to execute even though it generates incredible returns.