Ranveer Allahbadia, popularly known as BeerBiceps, has staged a bold comeback in the advertising world with a quirky, self-aware campaign for boAt’s wireless power bank. The YouTuber-podcaster, who faced intense public scrutiny following the controversial India’s Got Latent episode six months ago, is once again back in the spotlight—this time by directly addressing the elephant in the room.
A Horror-Parody Campaign With a Twist
Set against the backdrop of a deserted railway station, the ad cleverly parodies classic Indian horror films from the 1980s and 1990s. A frightened viewer struggles as his phone dies while streaming The Ranveer Show. Suddenly, a ghostly version of Ranveer appears, mock-chastising him with the line:
“Iske jaise podcasters itni mehnat karte hain… aur tum usse beech me hi rok dete ho (Podcasters work so hard, creating content on ghosts, yetis, and aliens, and you stop it midway).”
Moments later, Ranveer breaks character, dropping the spookiness with a cheeky pitch: “Upgrade to boAt, bro.”
The punchline? A self-deprecating nod: “Tere phone ka toh comeback hogaya, yaar, just like me.” This witty crossover between product utility and personal narrative adds a layer of relatability rarely seen in celebrity ads.
Why This Comeback Matters
For Allahbadia, this collaboration is more than just an endorsement—it’s a redemption arc. India’s Got Latent controversy had cost him significant brand partnerships, pulling him out of the mainstream advertising scene.
Now, by acknowledging the backlash with humor, he’s transforming vulnerability into strength. The campaign not only reintroduces him to audiences but also demonstrates how brands like boAt are willing to take calculated risks when the storytelling is sharp and culturally relevant.
Industry Context: Others Who Made Their Way Back
BeerBiceps isn’t the only digital creator rebuilding trust post-scandal.
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Samay Raina bounced back earlier with collaborations for Knorr, Bold Care, and Deconstruct.
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Apoorva Mukhija, aka The Rebel Kid, also joined the Deconstruct campaign alongside Raina.
These comebacks highlight a growing trend—brands are learning to balance reputational risk with audience engagement, especially when creators own their narratives.
Lessons From boAt’s Bold Strategy
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Self-awareness sells: By weaving the scandal into the script, the ad resonates authentically.
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Risk with reward: Taking a chance on Ranveer positions boAt as a brand that isn’t afraid of edgy storytelling.
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Culture-first marketing: The horror parody format taps into nostalgia while speaking to Gen Z and millennial humor.
Conclusion
The boAt x BeerBiceps power bank ad is more than just a product plug—it’s a case study in comeback marketing. By leaning into humor and self-awareness, Ranveer Allahbadia and boAt have turned controversy into a conversation starter, sparking intrigue across digital platforms.
This isn’t just Ranveer’s return to brand endorsements; it’s a reminder that in the creator economy, the right mix of timing, transparency, and storytelling can redefine a reputation.