Apollo Tyres Becomes Team India Sponsor After Dream11 Ban -

The sponsorship landscape of Indian cricket has once again seen a major shake-up. After the government ban on betting platforms, Dream11 was removed as Team India’s main sponsor, paving the way for Apollo Tyres to step in. This shift has raised several questions about the future of Team India’s sponsorships, brand value, and the financial implications for both the Board of Control for Cricket in India (BCCI) and the sponsor.

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Apollo Tyres as Team India’s New Sponsor

It is one of India’s largest multinational tyre manufacturers, has officially taken over as the new Team India jersey sponsor. The company’s logo will now appear on the front of the Indian cricket team’s jerseys during all formats – Tests, ODIs, and T20Is.

With this move, Apollo Tyres joins an elite list of brands that have previously held this prestigious spot, including Sahara, Byju’s, Oppo, and Dream11.

Why Dream11 Lost Sponsorship Rights

Dream11 had been Team India’s jersey sponsor until recently. However, following the government ban on betting and fantasy sports-related apps, the company lost its rights. Similar sponsorship exits have happened before:

Sahara India – once the biggest sponsor, went bankrupt.
Byju’s – pulled out amid financial troubles.
Dream11 – removed after betting app ban.

These frequent changes have made cricket fans and financial experts wonder if sponsorship value for Team India will rise or fall.

Will the Sponsorship Price Go Up or Down?

The value of Team India’s sponsorship deals has always been a talking point. Currently, two perspectives dominate the discussion:

Price may go up – because Apollo Tyres is a strong and stable brand, unlike some previous sponsors. With cricket being India’s most followed sport, visibility is unmatched, making it a lucrative deal for any brand.
Price may go down – due to the history of sponsor instability. Brands like Sahara and Byju’s faced financial crises, while Dream11 faced a ban. This creates caution among future bidders, potentially lowering the value of sponsorship bids.

Comparison with Past Sponsors

Team India Sponsors – Past and Present

Sponsor	Status / Reason	Industry	Stability
🏏 Sahara	Bankruptcy — could not sustain long-term backing	Finance	❌ Unstable
📚 Byju’s	Bankruptcy — structural issues in funding	EdTech	❌ Unstable
🎮 Dream11	Government ban on betting/fantasy apps	Fantasy Sports	❌ Unstable
🚗 Apollo Tyres	Current official sponsor — New Jersey sponsor	Automotive	✅ Stable
🏢 ITC Limited	Past association — diversified conglomerate	Conglomerate	✅ Stable
📱 Oppo	Previous sponsor — remains a strong consumer brand	Electronics	✅ Stable

From this table, it’s clear that stable companies like Oppo and ITC Limited have managed to maintain strong brand credibility compared to others. Apollo Tyres, being a traditional and profitable company, is expected to provide stability to Team India’s sponsorship deals.

Final Thoughts

The appointment of Apollo Tyres as Team India’s new sponsor after Dream11’s ban marks a fresh chapter in Indian cricket’s commercial journey. While doubts remain about whether sponsorship prices will increase or decrease, the backing of a stable corporation like Apollo indicates strong financial support for the Indian cricket team.