Banners and signage are some of the most important and low-tech tools that businesses utilize to promote and advertise their products or services. Before investing in a banner for your business, it is useful to learn a little information about the types of banner materials on offer. All have different benefits, so it’s good to be informed so that you can choose the best material for your needs and ensure the highest return on your investment. This list covers the four most common types of banner materials used by businesses for promotion.
PVC Banner Material
Out of all the different types of banner material, PVC is probably the most popular. Since the advent of digital design and printing, PVC banners have skyrocketed in popularity as they have become the most versatile choice of material for the following reasons:
- They are lightweight and easy to install
- They offer crisp, bright colors
- They are highly durable and are waterproof, as well as weather and light-resistant
- They can be created in backlit or front-lit format.
They also have alternative options to suit customer needs even better, including mesh, adhesive and no-curl alternatives.
Polyester Fabric Banners
Polyester is a fabric material that has been the mainstay of clothes for many years. It is famed for its low price, but also its flexibility and versatility (Rei Kawakubo swears by synthetic blends and made fashion history doing so). It is also a common material for the production of banners. It is perfect for high-quality printing and is scratch resistant.
It is great for indoor use but is prone to losing color in bad weather and is not particularly great for outdoor use. Polyester banners can also be a little delicate, requiring the utmost care when handling them.
Canvas banners are exactly the same material as used in painting. They are typically made using premium cotton duck canvas, a medium used in the art world for being esthetically pleasing as well as durable. These banners can be made to look more like paintings and are expensive, so are suitable for high-end brands.
The imagery has similar fragility to paintings, so while the canvas is fine outdoors (it is very durable), outdoor uses can cause degradations to the images on the banner.
Mesh banners are similar to PVC banners, but they have tiny holes that allow them to be more flexible and breathable. They have a longer lifespan than traditional PVC and are more resistant to wind because of their holes; therefore, they are a good option if you want an especially long-lasting PVC solution.
When choosing the type of material to use for your banner, it is important that you consider your intentions – how can it be used to best promote your business? You need to consider how long it will be used for – for instance, if it is to promote an event or promotion or if it will be a long-term marketing tool, as well as anticipate all the environments it will be exposed to, as this can change the weight and material needs.