Online auctions are more popular than ever for buying and selling products. There are various auction websites accessible nowadays where sellers may list new and old things for sale. Since online auction prices are usually very modest, buyers rush to these markets in droves.
Offering a broad selection of best-selling auction goods will stimulate healthy competition among the buyers and add to the experience of your auction. This will also guarantee that your event meets or exceeds its revenue targets.
So, what auction goods should you strive to include to make a memorable online auction? This article will introduce you to the top 5 items to win in an online auction. Click here to learn more about online auctions.
Best Items To Win On An Online Auction
To help you get started, here are the top items to win in an online auction.
Packages For Staycations
Who doesn’t enjoy a staycation, especially during the pandemic? Staycations are a popular auction item, especially because many individuals want to get away from the stress of working from home.
Staycations can include many activities, but they must be accessible by road from the winning bidder’s location. Here are a few staycation ideas to get you started:
- Tickets to a sought-after event
- Trip to an upscale restaurant
- Weekend spa retreats
- Theme park tickets
- Weekend cottage getaway
- Private museum tours
Keep a close eye on COVID-related limitations in your area. Staycations at local hotels may also be a great way to support local businesses while also giving visitors a change of scenery.
Restaurant gift certificates are the most straightforward item to start with, as many businesses would willingly collaborate with you, viewing an auction as a fantastic way to promote their brand.
Restaurants may be operating to some extent, depending on the limitations in your area. Make the necessary adjustments to the auction item. Perhaps the top bidder could receive delivery or pick-up from the restaurant, or they will have the restaurant to themselves for one night. Other food-related online auction items include:
- Virtual cooking classes
- Food gift baskets
- Catering certificates
- Wine or beer tasting
- Brew sampler of 1,000 bottles
There is lots of room to work with when it comes to music, art, and entertainment-related auction goods, whether your contributors are into glamorous events or are budding artists. Here are some suggestions:
- Virtual calligraphy class
- Virtual music lessons
- Music instruments signed by popular musicians
- Movie subscription/access to newly released movies
- Virtual concerts, symphony, theatre, ballet, opera tickets
- Tickets to virtual comedy nights
Sporting event tickets, particularly VIP tickets that are hard to come by, are fantastic auction items. Consider local and national championships in football, baseball, basketball, swimming, and volleyball — anything you can get your hands on and know your audience enjoys. Aside from tickets, you may also auction off other sports-related products and experiences:
- Private virtual sports lessons
- Signed sports memorabilia and other collectibles
- Rare baseball cards
- Virtual classes (yoga, spin, gym)
- An opportunity to meet local sports celebrities on Zoom or Skype
- Six month/1 year virtual private training
- Opportunity to be a sportscaster
Another excellent auction concept that does not involve travel to faraway locations is to offer unique VIP experiences. These create a lot of excitement (and high-value bids) since they usually provide contributors the opportunity to attend an event that isn’t open to the general public.
Since it is difficult to put a figure on these one-of-a-kind experiences, they are more valuable.
The following are some of the most popular VIP experiences:
- Sunset or harbor cruises
- Skydiving excursions
- Vineyard tour
- Private photoshoot with a local photographer
- Group paintball outing
- Theme park tickets
Tips For Creating an Online Auction
Here are a few tips to help you build an appealing online auction before you start selling.
Run A Survey Of Your Audience
If you are having trouble deciding which items will appeal to your target audience, ask them! Send out a questionnaire to your audience, asking what kinds of goods and at what price ranges they’d like to see at your online auction. This extra step can make a significant impact!
Make a list of the goods you want to sell the most. Use the auction website’s keyword search to discover how many sellers are selling comparable goods. Follow a few auctions to see what these goods are selling for.
Concentrate on selling popular goods that will bring you high profit.
Take photographs of your goods. Shoot high-resolution photos in natural light. Instead of utilizing stock photographs of similar goods, take your shots of the genuine items. Take photographs that highlight any special features of the products.
Promote Your Auction Items Ahead Of Time
Promote your auction goods in advance so that people are ready to bid. Create an online auction catalog with images and descriptions for each item, and advertise the sale on your website and social media. To make this process go more smoothly, use auction or event planning software.
Make inventory descriptions as vivid as possible. Examine auction sites to discover how other people have described similar items. Create catchy headlines to entice consumers seeking a specific item. “Antique lamp,” for example, is less precise than “1890s Tiffany art nouveau lamp.” Use keywords to describe your inventory in depth. To build confidence with customers, specify the type of item and be upfront about any flaws, such as chips or cracks.
Many previously in-person auctions are now being conducted online. An online auction business is a fantastic place to start if you want to establish a small business from home, even if you don’t have a lot of cash on hand. It’s simple to start selling items you have. If you follow the correct approach, online auctions may be enjoyable, simple, and effective.