When running a charity, it can feel like your marketing direction gets a bit confused by the fact you don’t know which techniques to follow while disregarding the strategies used by commercial businesses. Obviously, the general approach might be similar, but due to the difference in overall objective, you have to be careful not to be seen as trying to turn a profit – a charity is very different from a business, after all.
However, charity workers can instead focus on one of the core pillars of marketing – brand awareness. Having prospective audiences know who you are can only be positive, but how do you get here in the first place? Well, the techniques might be slightly different from those deployed in business, so it’s worth taking the time to research brand marketing tactics, like the use of Branded Merchandise to help you adapt and use them in your charity’s campaigns.
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Conquer the Digital Frontier
You’re likely no stranger to how important the digital landscape is when it comes to marketing. Still, due to your position as a charity, you might feel like you’re in a precarious position with your marketing budget. Not only might you not have one, but if you do have one, you might want to be assured that you’re doing the right thing with it – which can be difficult, as results are never guaranteed.
Social media is always a solid choice to have in your back pocket, thanks to its low cost of entry and general foundational quality for your marketing – allowing your audiences a way to stay in touch with you. Beyond that, enlisting the help of a charity digital communications agency might be the right call, as they can help you understand and employ the various digital channels at your disposal that can make your charity more visible to audiences than ever before.
Local Events and Fundraisers
Depending on the type of charity you operate, local events might be important to your operations. For example, those more focused on conservation in a local area might be more inclined to arrange special events in that area to engage the community and get their message across.
However, it could also be that there are other events you can participate in, perhaps those on a larger scale that has been organized by a collection of charities or maybe even a local council. At these bigger events, you can simply operate a stall and get involved by bringing awareness to your cause and your name. This might not be as widely effective as some digital methods since it’s only applied to a local area for the most part – but that might be what you’re looking for if you’re a local charity in a big ocean.
Campaigns and Press Releases
It might also be that your charity is currently focused on a particular cause or mission, one that you can dub a campaign. You might need some people to get involved in this, so your first step might be to issue a press release that details what you’re going to do and how people can help out.
You could post these on social media, but making use of the ability to share content across these platforms is how you can start to become noticed by people that previously didn’t know who you were. Plus, you might find that a good cause and word of mouth are powerful when working in tandem, and you could operate this digital approach in combination with a local effort.
Originally posted 2022-10-24 10:43:38.
