Steps you can take to generate income on TikTok

If you are reading this, you probably are thinking of turning your TikTok account into a revenue-generating stream. You probably have also thought about monetizing your content, because you have seen the returns it has given millions of creators. Regardless of your reasons, making money from your TikTok content is a great idea – and it gets easier once you figure it out.

Many creators consider it a full-time job, and this is because they use the best ways to monetize their content and earn plenty of money from it. We will talk about these methods in this article.

How much money can I earn on TikTok?

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It varies according to your reach and audience, with many brands opting to boost their viewership numbers by useful methods such as when you decide to buy tiktok plays. The highest-paid brand sponsorships make a minimum of $80,000 from a single video – that means you can purchase a house and car from your earnings on TikTok if you multiply this amount across several videos.

There is also the TikTok Creator Fund that pays creators between 2 and 4 cents for every 1,000 views you get from the platform. Therefore, you can expect to be paid an average of $20 to $40 if you attain a million views, and you stand to earn even more if your content is sponsored.

Ways you can monetize your TikTok content

Create partnerships with trusted brands

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Joining forces with reputable, strong brands on TikTok is a sure way of making money from your content, as sponsored content always guarantees you will get something of value from the partnership. This is a common goal, and the best brands are not shy about benefitting you either.

For instance, a brand selling scented candles can team up with you and pay you good money to make a TikTok video about how good their candles smell and encourage your audience to purchase them at a discounted rate. Brands are interested in these collaborations, with a 2021 study showing that 68% of them enlisted the help of TikTok influencers to market their products and services, up from only 16% in 2019.

To ensure you can join a solid collaboration, the brand needs to see that you have a highly engaged following, so ensure the values of the company align with yours for the best results. Some guidelines you can use when searching for these brands include:

  • Only team up with the brands you love the most
  • Making press kits for your account, which markets your brand to other brands
  • Make some non-sponsored posts to drive engagement with your audience
  • If your content is sponsored, ensure you disclose it to your audience

Join forces with other influencers

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This relates to you if you own a business and want to make money from TikTok through your brand. You will need to partner with an influencer whose content is similar to your brand. Always take some time to examine each page of the people you are considering hiring, and avoid problematic individuals or those who are caught up in scandals.

Use it to advertise your service or product

If you have merchandise available, use TikTok and other social media platforms to promote it and show it off to your audiences by highlighting all its unique aspects. Additionally, add a link to your shop or take advantage of the business features of the app to create a version of your online store and facilitate easier conversions.

Sign up for the TikTok Creator payouts

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TikTok added this feature in 2020, pledging it to creators who want to use their creativity to spark inspiration in others. The feature’s popularity grew exponentially, with the platform estimating that its fund will grow to about $1 billion by 2023.

There are some criteria you need to fulfill before you can apply for the fund, which are:

  • Your minimum age must be 18 years old
  • Live in Italy, Spain, Germany, France, the UK, or the US
  • Have a minimum of 10,000 followers
  • Fulfill all the Terms of Service and the Community Guidelines
  • Have a minimum of 100,000 views within the previous 30 days

It is not an easy task making significant amounts of money on TikTok, but it is not impossible either. Just ensure you are committed to your tasks, you work hard, and remain authentic in your presentation – your hard work will eventually pay off.