With the rise of online and digital marketing, some people have forgotten about the power of the pamphlet. But as many as 80% of customers visit a store or contact a vendor based on information they read in a pamphlet. They’re great marketing tools for telling your story, sharing images of products, or announcing specials and promotions.
Whether you’re an experienced designer or making pamphlets for the first time, we’re here to help! Let’s look at designs for pamphlets and how to save time creating pamphlets online. Read on and learn everything you need to know to create a winning pamphlet design.
Start With the Covers
The front and back cover of a pamphlet is essential for success. Choose a bold type for the headline on the front and use compelling photos and images that make people want to learn more. The back cover should provide your name and contact information so people can find you when they’re ready to buy!
You can use different cover designs to appeal to different customer types. If you are presenting products to business professionals, consider using images and text that showcase features and benefits. A pamphlet about children’s products can be more playful or appeal to the emotions of a buyer.
The key is to engage the reader from the beginning. The right cover can make all the difference.
Formats for Making Pamphlets
Pamphlets come in many shapes and sizes. One of the most common types is the tri-fold. A typical tri-fold pamphlet is printed on a standard letter or A4-sized sheet of paper and folded into three sections.
These pamphlets are economical and easy to distribute in #10 envelopes in the mail, handed out at sales events, etc.
Don’t limit yourself to one type of format. There are many ways to fold a pamphlet and create a unique piece of marketing collateral. Different sizes and formats for pamphlets can appeal to different audiences and showcase your products in compelling ways.
Online Design Tools
You can create designs for pamphlets with professional software like Adobe InDesign or consumer tools like Apple Pages or Google Docs. Some online services like Adobe Spark make it easy creating pamphlets online. With a few clicks of the mouse and taps of the keyboard, you can make a great-looking brochure with little to no design experience.
If you need some inspiration or help getting started, you can download a free pamphlet template from Adobe Spark. These easy-to-use templates will help you create a compelling pamphlet telling your story and connecting with your audience.
Tell Your Story
Making pamphlets is a time-tested marketing process that makes it easy to communicate product features, company attributes, or services offered to a wide audience. Printed marketing materials are still a viable form of advertising and generate up to 80% of customer visits.
When you create a brochure or pamphlet for your business, start with the covers. Make sure they grab the reader’s attention with bold type and beautiful images. Find a format that works best for your budget and mode of distribution, and if you need help designing it, many online tools make it fast and easy.
For more business marketing ideas, please explore the rest of our site.